Unicorn, a global supplier of technology-enabled platforms for wine and spirits collectors, has raised $5.8 million in early money.
Protagonist, Blue Equity, 640 Oxford, Middleton Partners, and angel investors Jason Pritzker, Edward Lando, Andrew Macdonald, Ken Fredrickson (Master Sommelier), the Wirtz and Merinoff Families, as well as NBA All-Star and entrepreneur Carmelo Anthony, who co-founded VII(N)-The Seventh Estate, were among the backers.
The company plans to utilise the money to establish new business lines, build out its workforce locally at its Chicago headquarters, increase marketing efforts to reach a wider audience, and continue improving the platform.
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Unicorn, a spirits and wine platform, was founded by Phil Mikhaylov, Kenny Tsai, Cody Modeer, and AJ Heindel. It provides customers with a full-service experience for purchasing, selling, storing, and digitally tracking their collections via an online and app-based platform.
By utilising its peer-to-peer wine and spirits marketplace in 2024, Unicorn will provide important market information, valuations, industry statistics, and transparency to consumers, brands, and distributors. The firm will provide customers with evidence of ownership through investments in blockchain and RFID technologies, enabling organisations and people to deal digitally globally.
Phil Mikhaylov said: “Unicorn is on a mission to be the globally trusted marketplace for discovering, buying, selling, and vaulting, spirits and wine. With cutting-edge technology, operations, and data at our core, we’re dedicated to transforming the customer experience for the benefit of all, and becoming a trusted data partner for producers and distributors.”
About Unicorn
The wine and spirits platform of today is called Unicorn. The most well recognised online marketplace for buying and selling, with the greatest possible storage, shipping, and operations worldwide. a one-stop shop where global collectors can find, purchase, sell, and store their everyday favourites or highly sought-after bottles.
