Unifyr today announced a $20 million strategic growth investment led by Investcorp, through Investcorp Technology Partners Fund V, to accelerate international expansion and advance its AI-driven partner ecosystem platform.
Unifyr helps enterprises manage and scale complex partner ecosystems across marketing, sales, and revenue operations. The investment will support continued product innovation, with a strong focus on AI-powered analytics and automation that enable enterprises to gain real-time insights into partner performance, predict and increase revenue impact, and optimize partner-led growth at scale.
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“Unifyr addresses a critical need in modern B2B organizations as partner-led revenue models become increasingly important,” said Georg Knoflach, Managing Director at Investcorp. “We are impressed by the company’s technology, market momentum, and AI-centric product vision, and we are excited to further support Unifyr’s journey to becoming a global category leader.”
“This $20 million investment allows us to significantly accelerate our AI roadmap and scale globally,” said Michael Kugler, CEO of Unifyr. “With Investcorp as a strategic partner, we will continue to help enterprises turn partner data into predictable, measurable revenue growth.”
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