NYC-based Upfront, a new real estate finance platform, has secured $2.5 million in a funding round combining $1.5m in equity and $1m in debt led by Diagram Ventures with participation from ROC Venture Group.
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The money will be used by the business to formally launch and offer financial solutions that assist brokerages in luring, keeping, and empowering high-achieving agents.
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Upfront partner directly with real estate brokerages to bring their agents in-house financial solutions, such as cash-flow, financial investment courses, and more. To learn more about how we work, and what we provide. Upfront has a one time fee per transaction that we provide earned commission access for. Our fees start at 5% of the amount delivered and are never higher than 10%. Upfront does not charge brokers any fees. We work with you to drive down costs for your agents and deliver a great experience. Let’s talk.
Upfront co-founder and CEO Mukund Venkatakrishnan said, “Payday loans and credit cards exploit financial needs by trapping agents in a debt cycle with high interest rates. At a time when the real estate industry is facing big commission pressure and sales volume is at a historic low, we saw an opportunity to create real estate-native financial products that truly serve their users.”
It partner with real estate brokerages to drive costs down for their agents bringing agents cash-flow efficiently. Unlike other companies that burden brokerages with paperwork on every deal, and make agents jump through hoops – while paying ridiculous fees, we have codified a seamless, efficient process that brings value to everyone involved.
Upfront’s co-founder and COO Pierre Calzadilla, said, “It’s expensive to be a real estate agent, and it’s time to bet on the critical role agents play in the home transaction process. Upfront believes in the critical services agents provide, and we will empower them to reinvest in their business and financial well-being.”
About Upfront
Founded by CEO Mukund Venkatakrishnan, and COO Pierre Calzadilla in 2023, Upfront mission is to empower real estate agents with seamless cash flow solutions that remove financial barriers and drive their success. To redefine real estate finance by becoming the leading platform for fair, fast, and accessible financial services. Upfront values trust, transparency, and innovation to support agents’ growth and financial success.
