Vori Raises $22M in Series B Funding Led by Cherryrock Capital

The company plans to use the funds to grow its operations and continue developing its products and technology.

Vori is building an automated operating system for grocery stores that manages daily operations, including checkout and payments, inventory tracking, ordering from wholesalers, pricing, promotions, and other store functions.

In the past six months Vori has doubled its payment volume with new stores joining the platform every 24 hours. Since launching in January 2024, the company has processed more than $500 million in payments across 55 cities, and served over 1 million consumers nationwide.

The U.S. grocery, and food retail market is worth about $1.5 trillion making it larger than the restaurant and hotel industries with companies like Walmart, and Amazon together accounting for around 25% of U.S. grocery spending.

Most grocery technology companies focus on the largest retailers, while the remaining 75% of the market still relies on outdated systems that are decades old. Grocery stores are highly complex businesses, managing thousands of products, perishable inventory, multiple suppliers, and very small profit margins where even small mistakes can be costly.

Vori improves its platform as more stores join the network. Insights and successful pricing strategies from one store can quickly become recommendations for other stores across the country.

By the end of 2026, Vori aims to automate many time-consuming grocery store tasks, such as inventory counting, placing orders, updating prices, and matching invoices with deliveries, reducing the manual work store owners handle every day. Over time, the company plans to build a connected network for the global food supply chain, linking stores, distributors, brands, and payment systems into one platform.

Read More:Modicus Prime Raises Additional $4.5M in Funding

"Grocery is an antiquated business with an enormous market, which AI can catalyze to bring growth and efficiencies," said Stacy Brown-Philipot, founder of Cherryrock Capital. We back companies that have audacious visions grounded in relentless execution, and Brandon's team at Vori is one of them. Before writing a single line of code, the team spent four years earning a PhD in grocery, going store to store, learning the rhythms, workflows, and economics that no outside company had bothered to understand."

"My family has been in the grocery business for three generations, and for most of that time the answer to 'how do we run this store better' was simply 'work harder,'" said Brandon Hill, co-founder and CEO of Vori. "That no longer works. Grocery stores require what seems like never-ending decisions and adjustments every second of the day to keep running. With AI enabling the automation of all operations, the cost of inaction is existential. We plan to be the platform that powers the industry-wide rebuild of the systems that run grocery."

About Vori

Founded in 2019, by Brandon Hill, Robert Pinkerton, and Tremaine Kirkman, Vori is building software for autonomous grocery stores. Its platform manages checkout, inventory, ordering, pricing, and payments in a single system, improving as more stores adopt it. The team includes third generation grocers and engineers from SpaceX, Stripe, Square, Lyft, DoorDash and Instacart.

Read More:Astranis Raises $455M in Funding Led by Snowpoint Ventures