Wildfire Systems, which offers a financial technology platform for loyalty and reward programs, has raised $16 million in Series B funding. The round was led by Intuit Ventures and Mucker Capital, with participation from new investors like Cohen Circle and Samsung Next, as well as existing investors. This funding brings Wildfire’s total raised to $36 million.
Under the leadership of CEO Jordan Glazier Wildfire helps financial services and tech companies create shopping rewards and loyalty programs, enabling them to offer valuable services that generate revenue for their customers.
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It’s platform includes a shopping companion that rewards users with cashback, coupons, and other benefits throughout their shopping experience. It helps increase sales for over 50,000 merchants in more than 50 countries. Their AI tool, RevenueEngine, assists content creators in earning money from mentions of products and brands in their content.
The company plans to use the new funding to keep improving its platform, which helps financial services and tech companies like RBC, Visa, Citi, Acorns, and Microsoft offer great online shopping experiences for consumers around the world.
About Wildfire
Wildfire aims to reward online shopping everywhere. It helps companies make money by offering cashback and coupon services under their own brand. They make it easy for users to save money and earn cashback from their favorite apps and websites.