WP Engine, a global web enablement company providing premium WordPress products and solutions, announced its acquisition of NitroPack, an all-in-one SaaS solution for improving site speed and performance metrics, including Google’s Core Web Vitals.
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With an installed base spanning more than 219,000 websites, NitroPack fills a critical need as a comprehensive website performance solution that empowers users with intuitive automation for frontend site speed optimizations with little to no technical expertise required.
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“NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today’s online demands,” said WP Engine Chairwoman and CEO Heather Brunner. “This single solution can replace multiple optimization tools, and hundreds of thousands of users have discovered its powerful combination of advanced performance improvements and ease of use. We are excited to add this technology suite to WP Engine’s industry-leading WordPress platform and products.”
NitroPack was previously introduced to WP Engine customers with the launch of Page Speed Boost, which leverages NitroPack’s proprietary WordPress optimization technology. The acquisition will further strengthen WP Engine’s website performance capabilities, providing customers with innovative features and flexibility for site optimization.
Similar improvements have also been seen across NitroPack’s wider customer base. Software provider, OfficeRnD experienced a 12.5% boost in key page conversions and a 10% increase in overall website conversion rate after implementing NitroPack on its website. Additionally, the site’s mobile performance score improved to over 90, and it passed all Core Web Vitals, significantly enhancing SEO visibility and user experience.
“Over the past year, our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster,” said NitroPack Co-founder and CEO Georgi Petrov.
About WP Engine
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for Managed WordPress and Headless WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.
About NitroPack
NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. NitroPack service currently works on WordPress, OpenCart, WooCommerce, and Magento websites through connectors. The first version of NitroPack service was released back in 2012 and in 2018, founded NitroPack as a separate company. NitroPack’s advanced technology drives impressive results through robust automation and optimizations for superior page load times and overall site performance. Key features include proprietary speed algorithms, advanced caching, and a built-in global CDN, which enable users to achieve faster load times without writing code or relying on developer resources.
