Xsolla, a global video game commerce company, acquire LF.Group , a leading provider of digital solutions for the gaming community. This strategic partnership aims to transform the way creators interact with gamers and manage transactions across platforms, providing advanced technology to enhance the experience for both creators and players.
David Stelzer, CEO of Xsolla said, “Investing in technology and delivering innovative solutions that contribute to the developer experience is key to our strategy. The acquisition of LF.Group will significantly enhance our capabilities by integrating its technological strengths into our commercial network,”.
LF.Group is committed to supporting gamer connectivity through its solutions, most notably its advanced bot technology within Discord, which is key to the announced acquisition. This technology streamlines interactions and transactions within the gamer community, which aligns with Xsolla’s strategy to support game developers and publishers by enabling them to efficiently monetize their content.
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Alexey Moiseenkov, CEO and co-founder of LF.Group, said “We are very excited to add our technology and vision to Xsolla. Together, we aim to create a more connected gaming environment that facilitates transactions and extends beyond traditional platforms to include the most popular messaging services, “.
The partnership will focus on Xsolla’s commerce solution, known as Xsolla Mall. It facilitates the distribution of gaming content via personalized influencer stores and D2C stores. The goal of the partnership is to expand the influencer acquisition network and increase the distribution of virtual goods and game codes worldwide. In the next stages of integration, both companies intend to focus on the end-user experience to ensure the effectiveness and ease of use of the developed innovations.
Xsolla
Xsolla is a global video game commerce company with a robust and efficient set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, promote, launch, and monetize their games worldwide and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent challenges of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and build relationships with gamers around the world.
LF.GROUP
LF.Group is developing a set of tools that includes a web platform, a LFG bot in Discord, and a mobile app. All of these solutions are designed with one goal in mind: to provide the easiest way to connect with other players who share your skills and interests. Regardless of the type of games they play, some players are a perfect match in terms of their level of play and the goals they pursue within the game. LFG’s tools address all of these criteria and more.
