Chord Raises $7M in Funding for AI Commerce Platform

The company plans to use the funds to speed up development of its AI agent infrastructure and expand across mid-market and enterprise retail and commerce brands with $20M–$1B in revenue.

Running a commerce business is becoming more complex, with systems spread across different tools and teams struggling to connect everything as they adopt AI. Without a unified setup, most brands can’t fully use AI to improve operations. Chord is designed to solve this by bringing data and operations together into a single platform for mid-market and enterprise teams.

Chord supports brands generating over $1 billion in combined annual revenue, including MrBeast, Ritual, Ruggable, Rodan + Fields and Blue Bottle Coffee. Replacing disconnected tools with real time, AI powered workflows helps teams make faster decisions and automate operations at scale.

Chord lets brands ask questions, get insights, and take action instantly, turning workflows that once took weeks and multiple teams into tasks that can be done in minutes.

Its platform is built around a “context graph,” which stores key data, rules, and past decisions to reflect how a business actually operates. This helps AI make smarter, real-world decisions instead of relying on static data. As a result, more teams are adopting Chord across their organizations, with usage growing as they move away from traditional analytics tools.

Read More:Rogo Raises $160M in Series D Funding Led by Kleiner Perkins

"Commerce teams do not need more dashboards. They need systems that actually run the business," said Bryan Mahoney, CEO of Chord. "We've rebuilt Chord so AI can operate inside a company with full context, not as an overlay, but as the engine behind decisions and execution. This funding allows us to accelerate that vision and scale the platform for the next-generation of commerce teams."

"When you're putting out products and content at our scale, speed is everything. Chord helps our team use our data to move faster," says Joshua Maynard, GM, Global eCommerce at Mr. Beast.

"Merchants today run their businesses through a disjointed stack of solutions that can make relatively simple activities extremely manual and time-consuming," said Ali Afridi, investor at Equal Ventures. "Chord enables operators to centralize and connect their systems in a single control layer, helping them scale more efficiently and infuse AI across their operations without a costly rip-and-replace of their core systems."

About Chord

Founded in 2020 by Bryan Mahoney, Chord is an AI platform for modern commerce businesses. Built by the team behind Glossier, it brings data, decisions, and actions together in one system, enabling AI to run key operations so brands can work more efficiently, grow faster, and make better real-time decisions.

Read More:Fence Raises $20M in New Funding Led by Galaxy Ventures