Youtility Decision Science Closes Seed Funding

The funding brings the total raised to $4.2 million, and the company plans to use it to expand its operations and continue developing its products.

Youtility uses behavioral AI to identify “think-alike” customers based on behavior, not just demographics, and suggests the next best action across marketing, sales, and engagement channels. Delivered through APIs, it helps businesses move beyond fixed segments and interact with each customer individually, with messages and offers that adapt in real time.

Youtility works with partners like Santander UK, Virgin Money, and Monese, and has also signed several proof-of-concept projects with U.S. organizations as it expands. Early results show a strong impact—for example, a campaign with a major UK bank increased sales by 17%, highlighting the advantage of behavioral AI over traditional demographic targeting.

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“Understanding customer behavior at the decision level is becoming essential for modern marketing and engagement strategies,” said Travis Moyer Partner at Fyllo. Youtility’\s decision science platform introduces a powerful new layer of behavioral intelligence and we are excited to support the team as they bring this technology to market.”

“As organizations increasingly look for better ways to understand and engage customers, technologies that surface real behavioral signals are becoming incredibly valuable, said Robin Roberts, Co founder, and President at National Media. Youtility’s decision science approach brings a new level of insight, illuminating why consumers actually make purchasing choices.”

“Youtility is developing a compelling, new approach to behavioral decision science that we believe will resonate with organizations seeking deeper insight into customer behavior,” said Brian France, Founder & Brand Visionary at Silver Falcon Capital.

“Companies today rely heavily on demographic assumptions, but simply knowing who those customers are doesn’t explain why they make the choices they do,” said Tyler Randolph Boyd, CEO of Youtility. “Decision science changes that by modeling the behavioral signals and states of mind as they happen. We’ve built a platform that can be deployed quickly, operate in real time, and deliver individualized insights without requiring massive infrastructure. This funding allows us to accelerate development and expand deployments with organizations looking to move from reactive marketing to real-time decisioning.”

About Youtility

Founded by Charlie Quigley, Youtility Decision Science is a US- and UK-based company that analyzes real time customer behavior to help businesses better understand and predict decisions. It provides APIs that allow partners to easily integrate its insights into existing systems without building new infrastructure.

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