A Startup Born to Connect Creators and Brands
In the fast-growing landscape of social media, where influencers could boost – or cannibalize – a brand in one night, businesses have to be creative and savvy about who they partner with. Favikon, a French-based startup with a strong presence in the global creator economy, is changing that game by making influencer marketing easy and effective for everyone.
Founded in 2019 by two passionate entrepreneurs, Jérémy Boissinot and Joni Shkurti, Favikon started as a simple idea: help brands and creators connect without the hassle. Jérémy, with a background in innovation and digital policy, and Joni, who has a head for tech from one of the best engineering schools, joined forces to develop a solution that puts everyone on the same playing field.
They recognized how tough it was for small business owners to get in on the influencer game and figured they could make a nifty and accessible way forward. In the present day, Favikon is helping brands from all over the world to get ahead by ensuring their partnerships are both wise and real.
The Mess of Finding the Right Influencers
Imagine you’re a small business owner trying to get noticed on social media. You know influencers would be helpful, but you have no idea how to even begin finding the right ones. And most brands are spending time and money on creators who don’t fit, a fitness brand collaborating with a gamer who has never seen the inside of a gym.
The numbers suggest that 70% of influencer campaigns fail, due to poor matches or out-dated tools. And this is a big deal in the global creator economy, which is projected to reach $480 billion by 2027. Small businesses especially struggle, unable to afford the fancy tech big brands use.
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That’s where Favikon comes in: Jérémy and Joni started the company after they noticed this gap in their own careers. Jérémy grew up in France and is an alumni of Sciences Po, a leading school for politics and innovation. Over a decade, he consulted with big groups such as the French Ministry and the United Nations on digital policy and how tech could change society. He noticed that brands were getting bogged down in older methods of identifying influencers, and missing out on real connections. Joni, whose background is heavily tech.
He attended EPITECH, Europe’s top engineering institute and where he was taught how to build complex software. Joni was well versed in designing tools that simplify tech for everyone. The two connected through mutual interests in digital marketing and partnered in 2019.
Their “aha” came when they realized that brands needed an easier way to source creators, quickly and fairly. Jérémy supplied the big-picture ideas, Joni the techie stuff. Their passion to fix this mess led to Favikon, a platform to make marketing easy and fair for all—from coffee shops in Paris to fashion startups in New York.
A Smart Tool to Find Creators Fast
Favikon is like a matchmaker for brands and influencers. Based in Paris, it uses smart AI to connect businesses with over 10 million creators on platforms like Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter).
No more scrolling through profiles or guessing who’s real—Favikon’s platform does the work. It checks how engaged a creator’s audience is, who they reach, and if they match your brand’s style. You get an easy dashboard with a list of the best influencers for your campaign, plus tools to plan, track, and even contact them directly.
Jérémy and Joni built this from scratch. Jérémy led the vision and talked to brands to learn what they needed, using his policy experience to make sure the platform follows rules like privacy laws.
Joni coded the core AI, drawing on his engineering skills to create fast, reliable tech. It’s so simple to use: a small business can say, “I need local foodie influencers for my vegan bakery,” and Favikon suggests creators, from small stars with 5,000 fans to big names with millions.
It even flags if a creator’s audience seems fake or off-target. Campaigns can start in hours, not weeks. Since launching in 2019, Favikon has raised about $591,000 in seed funding, thanks to Jérémy’s networking and Joni’s solid tech demos.
They’ve worked with brands like L’Oréal and others in beauty and tech, and the platform is known for its focus on B2B influencers too. In recent years, they’ve won praise as the best tool for business influencer marketing, cutting campaign planning time by up to 80%.
The founders also ensure everything follows global privacy rules, keeping brands and creators safe. Jérémy often says, “We’re not just building a tool; we’re building trust in the creator economy.”
Helping Brands Shine with the Right Creators
Favikon is changing how businesses market around the world. The brands that use it realize spectacular results; in some cases, they earn 3x more sales or engagement with slide-in than with regular marketing.
A small clothing brand in Paris, for instance, found an Instagrammer with a following of 8,000 who was passionate about eco-friendly fashion. Their campaign went viral, and sales soared by 150 percent in a week.
A food brand in London used Favikon to find a YouTube chef, leading to a recipe video that brought thousands of new customers. These stories show how Favikon helps small businesses compete with big brands.
Jérémy and Joni are hands-on leaders. Jérémy meets clients and uses feedback to improve features, like better analytics for B2B campaigns. Joni continues to optimize the AI and create even smarter matches, all based on real user data.
Favikon makes influencer marketing more fair, allowing also small brands and startups to participate, not only big ones like Nike.
By 2025, 40% of marketing budgets go to creators rather than ads and Favikon is leading the charge with its massive database and simplified tools. It enables brands to access a whole range of audiences; from business pros on LinkedIn to Gen Z gamers on TikTok- allowing campaigns to come off as genuine and inclusive.
It keeps everyone honest with transparent data and privacy-safe tools, so brands earn the trust (and market share) they’re after, not just buzz. Recognized as a top performer in the creator economy, Favikon is on fire, and it would not have been possible without founders who are willing to put in work and reinvent the wheel.
Founders Leading the Way in Creator Connections
Favikon’s success comes down to two founders with a big vision. Jérémy Boissinot and Joni Shkurti didn’t just see a problem—they built a solution that’s helping brands big and small across the globe.
From starting in Paris in 2019 to raising funds and partnering with top brands, their journey shows what passion, policy smarts, and tech skills can do together. As the creator economy grows, Favikon is a leader, making influencer marketing simple and fair.
Jérémy and Joni teach us that innovation begins with seeing a breath of air and filling it with heart.
