Apriority, a borrower-first debt platform, today announced a $2.3M seed round led by Techstars, Valhalla, Bridge, CAN, Illini Angels, and Keiretsu. Apriority joins the Techstars & Samvid Economic Mobility Accelerator to deliver AI and automation that transform static debt into a wealth-building opportunity for millions of borrowers.
A Staggering Expense
Americans now carry an unfathomable $18 trillion in debt yet are forced to track every loan and rate manually, wasting billions in excess interest from missed refinance opportunities. Apriority delivers active, AI-powered debt management that uncovers refinance savings, recommends payoff strategies, and puts borrowers back in the driver’s seat of their debt. By never earning commissions, Apriority enables lenders to cut costs, passing lower rates to users than traditional lead-generation platforms.
Impact-Driven Founders
“Financial stress permeates nearly all aspects of life: work, family, mental health, and relationships. Apriority puts borrowers back in control, turning debt from a source of stress into a tool to build wealth,” says cofounder and COO Bret Rietow.
“This is the single largest untapped financial opportunity in our generation not just as a business model, but to create huge positive impact to those who need it most,” adds Tony Willcox, CEO and cofounder.
Investors See Huge Opportunity
“Lenders have an arsenal of software tools to push new debt…it’s long overdue to have a fintech giving borrowers real $$ savings.” — Valhalla Investment Group
“Apriority turns debt from a source of stress into a system of empowerment…helping every borrower take control.” — Rachel Wei West
“Rewriting the debt ecosystem, delivering market intelligence, and eliminating lead-gen fees. Debt has never been this smart.” — Phil Murtaugh
Read More – Clerq Raises $21M in Funding
