AI Startup Freight Hero Scores $5M in Seed Funding

The round also saw participation from Flybridge Capital, Tip Top VC and Front Porch Venture Partners.

The company will use the funding to expand its sales and marketing efforts, grow its engineering and operations teams, and extend its services into new business areas.

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Freight Hero was built to handle the day-to-day challenges of freight brokerage. It manages the entire shipping process, from rate confirmation to proof of delivery, using the systems that brokers already work with.

Its AI agents handle more than 90% of customer interactions, while a team of trained specialists, called Heroes, steps in when a situation needs human judgment, such as resolving driver issues or fixing data problems.

Many investors now believe the next-generation of AI companies will deliver completed services instead of just selling software. This approach is becoming popular because businesses want results without having to manage complex technology.

This model works especially well for freight brokerage, where the business depends on fast decisions, strong relationships, and daily operations. Freight brokers want to focus on moving freight, while AI handles much of the work behind the scenes.

"Traditional industries like freight brokerage don't have large software budgets, but instead have enormous labor budgets," said Jillian Williams, Partner at Field Ventures. "AI alone struggles to properly serve these markets because of the operational complexity. Freight Hero reduces that friction by focusing on outcomes, doing the work for the customer rather than giving them a tool.

"Track and trace is one of the areas in brokerage operations with the most human touches and manual interventions," said Dan Manshaem, CEO of Ally Logistics. "It's very hard to automate due to the depth of nuance that exists in the process. Freight Hero's team has consistently been willing to build that depth into their system. The results speak for themselves: they're now fielding the vast majority of all touches on our loads post rate confirmation.

"Freight brokerage was built on trust, on carriers and brokers who knew they could count on each other," said Ted Alling, co-founder of Dynamo Ventures, former CEO of Access America Transport and an early Freight Hero investor. "Two decades of paperwork and tracking buried that trust. Logistics is full of businesses too relational to fully automate, too heavy to run without help.

About Freight Hero

Founded in 2025 by André Luis Martins Filho, Freight Hero helps mid sized freight brokerages manage their back office operations. The company combines AI automation with a dedicated team of human experts to deliver completed operational work instead of just providing software.

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