AI Startup Petra Labs Raises $5.2M in Seed Funding Round

The round also saw participation from Afore and Pathlight, alongside strategic angels.

The company will use the funding to expand its operations and accelerate development of its products and services.

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Over the past year, more customers have started discovering brands through AI assistants like ChatGPT, Claude, and Gemini. As a result, many companies have invested in AI search optimization and now track how often they appear in AI-generated answers. However, they still face a major challenge.

Most brands can only measure their visibility in AI search results, not whether that visibility actually brings in customers or revenue. Petra solves this problem by connecting AI search visibility with AI-driven website traffic and sales. This helps businesses see what is working and make smarter marketing decisions.

The second challenge is knowing what to do with the data from AI visibility dashboards. It can be difficult to choose the right prompts to track, and even harder to understand the large amount of citation data they generate.

Petra helps by working as an extension of a brand's marketing team. Its experts create an AI search strategy, manage the process, and help brands improve their visibility. The platform is especially designed for large companies with complex AI search optimization needs.

"Every marketing channel eventually has to prove its return, and AI search will be no different. For enterprise brands deploying millions of dollars across channels, effective and detailed attribution is crucial. Petra is the first AI search team we have seen that ties AI visibility software insights directly to revenue and owns the end-to-end process for their customers.

"We built Petra Labs to serve as an extension of our customers’ teams and own AI Search business outcomes end-to-end. From day 1, it was clear to us that the only way to deliver on that promise was to truly understand how these AI search investments translate to revenue," said Sami Akkawi, CEO & Co-Founder at Petra Labs.

About Petra Labs

Founded in 2025 by Sami Akkawi, Rishi Penmetcha, and Ramie Khoury, Petra Labs helps large brands improve their visibility in AI search results. The company combines its own AEO measurement platform with a team of experts who manage strategy and execution. Petra also helps businesses measure how AI search drives website traffic, customers, and revenue.

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