Alitheon Raises $8M in Series A1 Funding Led by Emerald Technology Ventures

The round also saw participation from eBay Ventures and existing investors.

The company plans to use the funding to expand its global tracking network, grow its digital product authentication operations, and further develop its automated supply chain security platform.

For years, companies have relied on barcodes, labels and tags to track products, but these markers can be damaged, removed, or copied. Traditional machine learning systems can usually identify a type of object, but not a specific individual item.

Alitheon takes a different approach by using the natural surface details of an object to create a unique digital identity. This allows each item to be individually identified and tracked without adding labels, tags, or other physical markers.

The result is a unique digital identity for every physical item. Using a standard camera, each object can be verified before it is trusted or authenticated.

Because nothing is added to the product, there are no labels, tags, or markers that can be copied or tampered with. This creates a secure connection between the physical item and its digital record, making tracking and authentication more reliable.

"Securing support from such powerhouses proves the world is ready for digital first serialization, provenance and traceability," said Roei Ganzarski, CEO of Alitheon. "We are not just identifying goods; we are powering the trust layer of the global economy, providing a level of security that additives and standard AI simply cannot match."

"At Emerald, we look for technologies that solve fundamental industrial challenges at scale," said Gina Domanig, Managing Partner at Emerald Technology Ventures. "Alitheons ability to provide 1-to-1 serialization without the need for labels or tags is a game changer for global supply chains. By establishing a 'Zero Trust' framework for physical goods, Alitheon is providing the essential data integrity required for the future of automated manufacturing and logistics."

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"As recommerce continues to grow, trust and provenance are becoming increasingly important across high-value categories," added Henri Jaanimägi, Global Head of eBay Ventures. " Alitheon's 'biometrics for things' represents an important step forward in the broader trust infrastructure needed to support more transparent and confident buying and selling experience."

About Alitheon 

Founded in 2017, Alitheon provides technology for product identification, authentication, and traceability through its FeaturePrint platform. FeaturePrint uses advanced machine vision to create a unique digital identity for each item, similar to how fingerprints identify people. Using only a standard camera and a photo, the technology enables product tracking, helps prevent counterfeiting, and gray market activity and reduces human error throughout the supply chain.

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