BetHog Raises $10M in Series A Funding Led by RockawayX

The company plans to use the capital to expand its AI dealer technology on its platform and accelerate Sentient Studios' adoption among gaming operators worldwide.

With this launch, BetHog is offering a software-based alternative to traditional live dealer systems, giving operators more control, flexibility, and scalability in delivering live casino experiences.

The launch builds on BetHog’s AI blackjack dealer Sunny, introduced in October 2025 and now available in 12 languages, which has become one of the most popular games on its platform; the company also plans to add AI dealers for Baccarat and Roulette later this year. Sentient Studios runs on a revenue share model with no setup fees, monthly minimums or fixed contracts, making it easier for operators to test, launch and scale live casino experiences.

The company has launched Sentient Studios a B2B platform that lets casino operators use AI powered dealers in their live online casinos. It builds on BetHog’s AI blackjack dealer Sunny introduced in October 2025 and now available in 12 languages. The company also plans to add AI dealers for Baccarat and Roulette later this year.

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“We’ve tested our basic AI dealer over the past 6 months and have discovered that it is 10X more popular than its live dealer equivalent. In addition, we’ve seen better retention and player satisfaction,” said Nigel Eccles, CEO and co-founder of BetHog. “With Sentient Labs, we’re excited to bring this product to other online casinos where operators can launch and scale their own dealer experiences instantly, operate continuously, and create more personalized interactions for players.”

About BetHog

Founded in 2024 by Nigel Eccles, Rob Jones, and Ryan Anderson, BetHog is a crypto casino and sportsbook created by the team behind FanDuel. It offers a trusted, high quality betting experience and has quickly become an innovator in the online casino space. The platform includes a wide range of casino games, exclusive titles, and AI powered live dealer experiences. It is available in 14 languages, supports deposits in 10 cryptocurrencies, and is licensed, regulated and backed by leading investors from sports, crypto and gaming.

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