CardsHQ and Sports Card Investor Merge and Receive Strategic Growth Investment

The investment will help CardsHQ expand its retail presence across the country, enhance its technology platform for collectors, and create new ways for fans and collectors to connect with the hobby.

The company plans to grow by opening new retail stores, expanding its online sales and card-breaking offerings, hosting more live events, and increasing its inventory. CardsHQ expects to open its next store later this year, with additional flagship locations planned in major U.S. markets.

The investment will also support the expansion of Sports Card Investor through more sports card and trading card game content across YouTube and social media. In addition, the company plans to enhance its Market Movers platform, which collectors use to research card values, track collections, and monitor market trends.

The combined company aims to become a leading retail and distribution partner in the sports card market as the industry continues to grow across retail stores, live events, digital content and data-driven experiences.

"Everything we do at CardsHQ and Sports Card Investor starts with the community," said Wilson. "This investment lets us bring the CardsHQ experience to more cities, build better tools for collectors to research and value their cards, and create more ways for athletes, fans, and the broader hobby community to come together. The trading card industry is one of the most vibrant consumer categories in the country right now, and this partnership lets us serve it at a much bigger scale."

Wilson added: "Shamrock and EnOne bring deep expertise across media, sports, licensing, and technology — exactly the partners we need for this next phase. EnOne's connection with the players associations will also open new opportunities to engage athletes directly with the collector community, which is something we know our customers care deeply about."

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"We're excited about the collectibles market, growth of the communities across sports and other card categories, and partnering with CardsHQ, which has built a market-leading platform in this category," said Ryan Smiley and Sam Halls, Partners at Shamrock Capital. "The combination of media reach, data products, experiential retail, and commerce infrastructure creates a highly differentiated flywheel that's well suited to serve these passionate communities and drive growth going forward."

"Sports cards are one of the most authentic ways athletes connect with fans, and that connection has never been more important," said Frank Arthofer, President at OneTeam Partners and Investment Committee Member at EnOne Ventures. "CardsHQ has built the platform, the audience, and the retail presence to make those connections meaningful at scale. Through EnOne's relationships with the players associations, we're excited to help bring athletes closer to the collector community in new ways."

About CardsHQ

CardsHQ is a sports and trading card company focused on improving the collector experience through content, technology, commerce, and community engagement. The company operates across retail stores, e-commerce, card breaking, live selling, media content and data services, and also owns the Sports Card Investor content network and the Market Movers platform for card pricing, market analysis and collection tracking.

About Sports Card Investor

Founded in 2019 by Geoff Wilson, Sports Card Investor is a leading media and data platform for trading card collectors and investors. Through it's YouTube channel, podcast, website, and social media presence, the company reaches hundreds of thousands of hobby enthusiasts. It also operates Market Movers, a platform that provides real time card pricing, market trends, and collection insights across major sports trading card categories.

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