Colorado-Based Ibotta Appoints Tony Weisman to Board of Directors

Weisman brings more than 30 years of experience working with some of the world’s biggest brands in marketing, digital transformation, and AI.

As Chief Marketing Officer of Dunkin’ U.S., he led the company’s rebranding from Dunkin’ Donuts to Dunkin’ and helped strengthen its digital marketing and loyalty strategy. He was also named one of Forbes’ Most Influential CMOs.

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He later served as CEO of Digitas North America, where he built a large data science team, and received multiple Cannes Lions awards. Following his appointment Thomas Lehrman stepped down from Ibotta's Board on September 22, 2026.

“Tony brings a rare combination of deep CPG marketing expertise, technology leadership, and public-company board experience,” said Bryan Leach, founder and CEO of Ibotta. “He is a globally-recognized, award-winning marketing leader whose perspective will be invaluable as we continue to expand the reach and impact of the Ibotta Performance Network for our brand and publisher partners.

“Value has never been more important to consumers, making this a pivotal moment for brands and retailers,” said Weisman. “Ibotta is uniquely positioned to help them meet that moment, and I look forward to working alongside Bryan and the team as they continue to unlock performance marketing at scale for the CPG industry."

About Ibotta

Founded by Bryan Leach, Ibotta provides digital promotions for consumer brands and reaches more than 200 million consumers through its Ibotta Performance Network (IPN). The network helps brands influence what consumers buy, where they shop and how often they shop. Marketers pay only when their campaigns lead directly to a sale.

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