Startup News

Factor4 Announces Strategic Partnership with EVOSUS

Jul 31, 2026 | By Devin Jacobs

Factor4 has partnered with Evosus to improve gift card and loyalty services for businesses in the pool, spa, and hearth industries.

SUMMARY

  • Factor4 has partnered with Evosus to enhance gift card and loyalty services for businesses in the pool, spa, and hearth industries.
  • Factor4 provides gift card and loyalty solutions that help businesses increase sales and build stronger customer relationships.
  • The partnership will enable integrated management of physical and digital gift cards, helping businesses improve customer loyalty and encourage repeat purchases.

The partnership allows merchants to sell, redeem, and manage physical and digital gift cards directly through their PAX Aries payment devices, while providing customers with a smooth and consistent experience across in-store and online channels.

Evosus provides a cloud-based business management platform that integrates service, retail, e-commerce, inventory, accounting and reporting into a single system. It helps businesses automate daily operations, improve efficiency, and focus on growth.

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Through this partnership, the new gift card service will be available to both Evosus Legacy and LOU customers. Businesses can use Factor4's secure gift card platform to boost sales, improve customer loyalty and manage gift cards more easily.

"Partnering with Evosus expands our ability to deliver a seamless, fully integrated gift card solution to even more merchants," said Dan Battista, CEO of Factor4. "Together, we are helping businesses increase customer engagement, drive repeat visits and create new revenue opportunities."

"One of the top requests from our clients is for a robust, reliable gift and loyalty program," said Dan McManus, CEO at Evosus. "Through this partnership with Factor4, we are delivering on that need, giving both our Evosus Legacy, and LOU clients a powerful tool to boost holiday sales, retain customers, and drive repeat business directly through their existing workflow."

About Factor4

Founded in 2015, Factor4 provides gift card and loyalty solutions that help businesses increase sales, build customer loyalty and grow their brands through physical and digital gift card programs. The company offers a wide range of software integrations and provides dedicated customer support to help businesses manage their gift card and loyalty programs.

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