Feature.fm and SonoSuite Partner to Bring Marketing Automation

Through the partnership, Feature.fm’s marketing automation tools will be integrated directly into SonoSuite’s distribution platform.

The partnership allows companies using SonoSuite’s platform to offer music marketing tools alongside their distribution services. This helps distributors and labels manage marketing and distribution more easily while providing additional services and value to artists and clients.

Through the integration, distributors using SonoSuite will be able to automatically create marketing tools such as Pre-Saves and Smart Links, collect fan data, and manage marketing campaigns directly within their distribution platform.

The integration is built to meet the needs of distributors, labels, and distribution businesses, making it easier to manage marketing access, user permissions, and artist workflows as they grow.

The integration gives SonoSuite customers flexible options to offer and expand marketing services across their distribution businesses. It supports both platform-wide and client-specific setups, making it easy to meet different business needs.

A key benefit is access to dedicated Feature.fm workspaces, where distributors and their teams can independently create, manage, edit, and track marketing campaigns and assets.

This allows distributors and labels to add marketing automation to their services while maintaining full control over how marketing tools and access are provided to clients.

The partnership reflects the music industrys growing need to connect distribution and marketing tools more closely. By bringing these functions together, distributors, and labels can work more efficiently while helping artists build stronger relationships with their fans.

“Throughout the development of this partnership, we focused heavily on the way modern distributors actually operate and support their clients,” said Dan Sander, Chief Commercial Officer at Feature.fm. “Distributors increasingly need flexible ways to both integrate marketing automation into their workflows and provide varying levels of control and access to their artists, labels, and distribution customers. We’re thrilled to partner with SonoSuite on a solution that was built specifically with distributors in mind and gives their clients powerful new ways to offer marketing services at scale.”

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“Distributors today are increasingly expected to provide both distribution and marketing infrastructure to their clients,” said Hen Heimdal, Chief Commercial Officer at SonoSuite. “Feature.fm’s flexible integration model allows our customers to embed powerful marketing automation directly into their own platforms while maintaining control over how those tools are offered to artists and labels. We also see significant long-term value in what Feature.fm is building around fan CRM, audience data management, and fan messaging.”

“It's incredibly valuable to see distributors like SonoSuite including crucial promotional services, such as Feature.fm,” comments Caio Coelho, CEO of Brazil's Paralogy, whose company uses SonoSuite. “The independent music industry demands increasingly creative solutions to engage with fandom and drive catalog growth. Initiatives like this which aim to make life easier for labels and artists, are fundamental and demonstrate a real understanding of todays market needs."

About Feature.fm

Founded in 2013 by Lior Aharoni, Zohar Aharoni, and Lior Shapsa, Feature.fm helps artists and music teams grow their careers through marketing automation, Pre-Saves, Smart Links, fan engagement tools and campaign analytics. The platform is trusted by leading industry partners, including TikTok's SoundOn, EMPIRE, Beggars Group, Concord and Sony Music's The Orchard and AWAL, providing scalable solutions that help artists and labels build, and grow their businesses independently.

About SonoSuite

Founded in 2007, SonoSuite is a B2B software platform that helps companies launch and run their own branded music distribution services. Its white-label technology supports distributors, labels and music businesses worldwide with tools for music distribution, rights management, royalty processing and catalog management.

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