Florida-Based Pibank Appoints Daniel Barake as Executive Vice President

In his new role, Daniel will oversee Retail Banking, customer service, marketing, data analytics, and strategic planning. He will lead the bank's retail strategy and work on improving its products and digital banking experience.

He will also focus on growing the Pibank brand, improving customer engagement, and using data to find new growth opportunities while maintaining personalized service.

Read More:California-Based Renata Medical Raises $25M in Series D Funding

Daniel brings more than 25 years of leadership experience across financial and biochemical industries. Before joining Pibank, he spent more than 10 years at Citibank, where he held several senior roles and led major transformation and digital banking initiatives.

He has a strong track record of building high-performing teams and leading large strategic projects across banking, investment services, and client development.

Earlier in his career, Daniel worked in business development, global client strategy, and international banking partnerships across Latin America, Europe, and Asia.

“Daniel brings a rare combination of strategic vision, operational excellence and deep expertise in digital banking,” said Francesc Noguera, CEO of Pibank. “His leadership will be instrumental as we continue strengthening our retail banking platform, enhancing the customer experience, expanding our brand presence and positioning Pibank for long-term growth.

“Pibank has built an exceptional foundation by combining innovative and streamlined digital banking with a strong commitment to customer service, said Daniel Barake. I am excited to help drive the next phase of growth by developing products that meet evolving customer needs, leveraging data to make better decisions.

About Pibank

Founded in 2018 Pibank is an FDIC insured, digital first financial institution offering simple saving's and lending products with competitive rates. It focuses on convenience, transparency and customer service to help individuals and businesses meet their financial goals.

Read More:Coty Appoints Soraya Benchikh as Chief Financial Officer