Startup News

Fintech Startup Payment Nerds Promotes Trae Holthouse to Sales Manager

Aug 15, 2026 | By Devin Jacobs

Payment Nerds has appointed Jacob Martin as Vice President of Sales and promoted Trae Holthouse to Sales Manager. The moves strengthen the companys sales leadership team.

SUMMARY

  • Payment Nerds appointed Jacob Martin as VP of Sales.
  • Trae Holthouse was promoted to Sales Manager.
  • Payment Nerds provides payment processing services for businesses.

The appointments come as Payment Nerds continues to grow its business, expand strategic partnerships, and enter new specialized markets.

Martin brings more than 10 years of experience in merchant services and payments, with a background in sales, partnerships, and revenue growth. Before joining Payment Nerds, he served as Director of Sales at Payarc.

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As Vice President of Sales, Martin will focus on growing revenue, improving team performance, building strategic partnerships, and expanding into new markets and specialized industries.

Alongside Martin’s appointment, Trae Holthouse has been promoted to Sales Manager after nearly two years with Payment Nerds. As a sales representative, he focused on building long-term relationships with merchants and supporting them beyond the initial sale.

In his new role, Holthouse will lead and develop the sales team, improve sales processes, and help create a more consistent approach to finding, winning, and retaining merchants.

"I joined Payment Nerds because of the opportunity to help build and scale the company," said Jacob Martin, Vice President of Sales at Payment Nerds. "My focus is creating a repeatable sales and partner strategy that drives long-term revenue growth."

"Jacob brings experience and a dynamic leadership approach to our growing sales team," said Shawn Silver, CEO of Payment Nerds. "He has built his career transforming sales organizations and developing scalable revenue engines across the payments industry.

"I'm really excited about the opportunity," said Trae Holthouse, Sales Manager at Payment Nerds. "Moving into leadership is something I've been working toward, and I'm looking forward to taking what I've learned and using it to help other salespeople become successful.

About Payment Nerds

Founded in 2024 Payment Nerds is a merchant services and payment processing company that helps businesses accept credit card, debit card, ACH and other payments. The company provides tailored payment solutions supported by technology, industry expertise and dedicated customer service.

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