Hightouch Raises $150M in Series D Funding

The company plans to use the funds to keep improving its platform, expand its AI-powered campaign tools, and strengthen decision-making and cross-channel execution capabilities.

This funding highlights the rise of agentic marketing as a new category. As companies move past testing, AI agents are becoming a key part of how marketing is planned, created, and executed.

The company has grown by over 100% in each of the past two years, as more businesses use AI agents to automate marketing tasks, showing a shift in how marketing is done. Over the past 18 months, many companies have tested AI in marketing, but results have been limited. Unlike engineering, where AI works with structured code, marketing relies on brand context, private data, and complex workflows—areas where most AI tools still struggle.

Hightouch solves this problem with an AI-driven marketing platform built on a strong enterprise data layer. It combines customer data, brand context, and campaign tools so AI agents can continuously find audiences, create on-brand content, and run campaigns across ads, email, SMS, and web within set controls. As a result, customers are seeing faster execution, better quality, and improved campaign performance.

Read More:General Analysis Raises $10M in Seed Funding Led by Altos Ventures

“AI is fundamentally changing how enterprises operate and marketing is one of the largest functions poised for transformation, said Darren Cohen, Partner at Goldman Sachs. Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure.”

“Marketing is sorely in need of reinvention,” said Kashish Gupta, co-founder and co-CEO of Hightouch. “But most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.”

About Hightouch

Founded by Tejas Manohar, Kashish Gupta and Josh Curl, Hightouch is a composable CDP and agentic marketing platform that helps businesses use their data to deliver personalized marketing and improve operations. Trusted by brands like Domino’s, Autotrader, Cars.com, Aritzia and PetSmart, it enables teams to create better customer experiences, optimize campaigns and move faster using data and AI.

Read More:Counterpart Raises $50M in Series C Funding Led by Valor Equity Partners