Journify Raises $12M in Series A Funding Led by Al Mada Ventures

Journify, a San Francisco, CA-based provider of ad signal infrastructure for performance marketers, has raised $12 million in a Series A funding round led by Al Mada Ventures.

The round was co-led by returning investor Silicon Badia, with participation from returning investors Shorooq and Bunat Ventures, and new investors Du Ventures and Oraseya Capital.

The company will use the funding to expand into the US and Europe and strengthen the AI capabilities of its platform.

What is Journify?

Journify helps businesses improve the accuracy and reliability of the data they share with digital advertising platforms. Its technology ensures platforms such as Google, Meta, TikTok, Snap and Amazon Ads receive information about purchases, sign-ups and offline store sales.

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The company connects data from websites, mobile apps, offline sales, CRM systems, ecommerce platforms, backend systems, and data warehouses. It then validates, and enriches conversion events before securely sharing consented customer signals with advertising platforms through server-side connections.

This helps brands improve ad measurement, understand campaign performance and make better use of their advertising budgets. Its platform also uses AI to monitor data connections, identify signal-quality issues and fix them.

How Much Funding Has Journify Raised?

Journify has raised $12 million in its Series A round. The source does not disclose its total funding raised to date or details of previous funding rounds.

Who Invested in Journify’s Series A?

The $12 million round was led by Al Mada Ventures and co-led by returning investor Silicon Badia.

Other participating investors include:

• Existing investors: Shorooq and Bunat Ventures
• New investors: Du Ventures and Oraseya Capital

Why the Funding Matters

Journify plans to use the investment to enter the US and European markets and further develop the AI technology behind its platform.

As the company expands beyond the Gulf Cooperation Council (GCC) region, it aims to help more businesses maintain reliable advertising data across different platforms and channels.

The expansion comes as digital advertising spending continues to grow. According to figures cited by the company, US digital advertising revenue reached $294.6 billion in 2025.

Who founded Journify?

Journify was founded in 2022 by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki. The company is headquartered in San Francisco, California.

“AI is transforming advertising, but the intelligence behind it is only as good as the signals it receives,” said Taoufik El Jamali, Co-Founder and CEO of Journify. “Businesses know who buys, who comes back and what creates lasting customer value. Too little of that knowledge reaches the ad platforms driving their growth. Our vision is to close that gap, turning real customer outcomes into intelligence ad platforms can learn from.

Market and Business Growth

Journify serves more than 100 businesses, ranging from growing ecommerce brands to large retailers. It's customers collectively represent hundreds of millions of dollars in annual advertising spend.

Its customers include Saudi Arabia-based Jarir Bookstore and ecommerce brand Baytonia. According to Journify, Jarir Bookstore increased its return on ad spend on Meta by 182%. Baytonia improved its return on ad spend on TikTok by 80% while reducing its cost per purchase by 44%.

These results highlight the role of accurate conversion data in helping businesses measure and improve advertising campaigns.

What Happens Next?

Journify plans to expand its presence in the US and Europe while investing in the AI capabilities of its platform. The company will continue developing its data infrastructure to help brands improve advertising measurement and the reliability of their customer signals.

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