Maria Cabral Menezes Co-Founded WashWise Scores $1.2M in Pre-Seed Funding

WashWise, a NYC-based provider of a clothing care platform, has raised $1.2 million in a Pre-Seed financing round through a SAFE led by FJ Labs, Singh Capital, Alex Jekowsky, Jack Abraham, Brian Tate, Gigi Howard, Nina Farran, Mia Tonelli, Taylor James, and Brown Girl Angels.

The round also saw participation from executives and operators from Pickle, The Business of Fashion, Dior, SoulCycle, Soho House, Apple, and J.P. Morgan, among others.

The company plans to use the capital to accelerate product development, expand partnerships, grow its team, and build awareness of its clothing care platform.

Funding Snapshot

About WashWise

Founded by Maria Cabral Menezes, WashWise is building a clothing care platform designed to help consumers keep garments fresh between washes.

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The startups approach comes as consumers increasingly repeat outfits, travel more frequently, purchase higher quality clothing, and participate in resale and rental fashion. WashWise aims to help extend garment life while reducing unnecessary washing and dry cleaning.

Core offerings include:

• Reset Spray for between-wear clothing care
• De-wrinkling and deodorizing
• Light garment cleansing
• Clothing-care solutions designed to extend garment wear

Core Technologies / Products / Services