Novak Djokovic Joins General Atlantic as Global Strategic Advisor

One of the most successful athletes in history, Djokovic will work with the firm's leadership, portfolio companies, and investors. He will share his experience in leadership, resilience, innovation, and high performance.

In this role, Djokovic will also use his background as an athlete, investor, and entrepreneur to support General Atlantic as it partners with founders building fast-growing businesses.

General Atlantic has spent more than 45 years partnering with founders to build high-growth businesses. Inspired by its founding investor, Chuck Feeney, the firm invests in healthcare, life sciences, consumer, and technology companies. Its partnership with Novak Djokovic is based on shared values, long-term thinking, and a focus on excellence.

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Since turning professional at age 15, Djokovic has become one of the greatest tennis players in history. He has won a record 24 Grand Slam singles titles, completed a Career Grand Slam three times, and won an Olympic gold medal at the 2024 Summer Olympics.

He also holds the record for 428 weeks as World No. 1, has finished as year-end No. 1 eight times, and has won a record 40 ATP Masters 1000 titles, making him one of the most successful players the sport has ever seen.

“Novak’s discipline, tenacity, and drive have defined his career at the highest level of competition,” commented Bill Ford, Chairman and CEO at General Atlantic. “He brings a global perspective and a commitment to continuous growth that align deeply with our culture and values. We are thrilled to welcome Novak to the General Atlantic team, and look forward to partnering with him to create enduring value for our clients and portfolio companies.”

“General Atlantic has spent decades backing founders who refuse to accept the limits others set for them – that instinct resonates deeply with me,” said Novak Djokovic, 24-time Grand Slam Champion and Olympic Gold Medalist. “The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill and the team are building.”

About General Atlantic

Founded in 1980, General Atlantic is a global investment firm with more than 45 years of experience supporting growing companies. Over its history, it has invested in more than 885 businesses. The firm partners with founders and investors to help build innovative, high growth companies. It combines global reach, industry expertise, long term investment, and strategic support to help businesses grow and create lasting value.

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