NYC-based Billups Acquired Outsight. a stand-alone OOH company with its main office in Brussels. Billups acquired TAC Media in September and OOH Labs in October prior to this acquisition.
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David Krupp, Global CEO of Billups said, “Bringing Outsight into the fold marks a significant milestone in our journey towards redefining the OOH landscape in EMEA, As an inherently location-based medium, we needed a partner with deep, localized expertise that understands the market inside and out. Jos and his team are unmatched in this regard, and their passion for OOH and commitment to excellence mirrors our own, making this partnership not only strategic but also a perfect cultural fit.”
Media planning and buying, campaign management, production oversight, and other OOH advertising services and solutions are all provided by Outsight, a full-service independent managed services organisation.
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Outsight is best known for creating customised, effective, and memorable out-of-home (OOH) campaigns. This year alone, the company has worked with more than 150 advertisers to launch and oversee more than 940 campaigns across almost 1.6 million posters.
Jos Van Campenhout, Founder and CEO of Outsight said, “In this digital renaissance, technology isn’t just a tool; it’s the key to unlocking personalized, immersive, and seamlessly integrated brand experiences, Billups is at the forefront of this digital transformation, enhancing the effectiveness of OOH campaigns by creating personalized, engaging, and well-integrated brand experiences. We couldn’t be more excited to join their growing network of localized OOH partners.”
With this acquisition, Billups enters the Belgian OOH market for the first time, marking a calculated strategic move to expand the company’s reach and visibility in the Benelux region as well as act as a counterbalance to its Amsterdam-based European headquarters and Dutch office.
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Koen Van Rhijn, Chief Operating Officer of Outsight said, “Amidst a rapidly evolving digitized market where technological investments are indispensable, Outsight recognizes the essential need for a global partner like Billups who not only brings additional structure and clients but also contributes technological expertise ,Together, in a shared vision, we will take bold steps into the future of OOH advertising, driven by innovation and supported by the global network of Billups that believes in the power of progress and change.”
Following the purchase of Outsight, Billups has expanded its global footprint to 16 countries in North America, Europe, and Southeast Asia, and as of 2024, there are no indications that this growth will slow.
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Benjamin Billups, co-founder of Billups said, “With the acquisition of three new companies, the appointment of multiple key leaders, and the launch of Billups Analytics, this past year has been a remarkable period of growth and innovation for our company, As we look ahead to 2024, our focus will be on integrating our new capabilities, expanding our global footprint, and continuing to invest in developing cutting-edge technology and recruiting top talent. Our vision for the coming year is not just to maintain our position as the leading independent OOH specialist, but to redefine what’s possible in OOH, leveraging our enhanced global network and data-driven solutions to deliver measurable and lasting value to our clients worldwide.”
About Outsight
In Belgium, Outsight is a leading independent OOH provider. With total objectivity, they assess, counsel, and mediate to present the best plan at the best cost. With an emphasis on efficiency and impact, our 14-person team of seasoned and committed professionals helps advertisers develop OOH and programmatic Dooh campaigns that yield results.
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About Billups
For the performance age, Billups is reimagining out-of-home placement and planning. With its unique combination of scientific targeting, precise Out-of-Home measurement, and an AI-driven recommendation engine, Billups is a leader in the industry, fusing art and science. By providing services and platform technologies that make Out-of-Home advertising as automated and measurable as the best digital advertisements, Billups assists advertisers, agencies, and media owners.
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