NYC-based OuterSignal Secures $22M in Series A Funding

OuterSignal, the agentic customer intelligence platform that tells brands who their customers actually are and activates them 1:1, has secured $22M in a Series A funding round co-led by Long Journey Ventures and Abstract Ventures.

The round also saw participation from BAM Ventures, Top Shelf Ventures, SuperAngel.Fund, and Jerry Yang’s AME Cloud Ventures, along with several angel investors and executives from OuterSignal’s customer base.

The company plans to use the funding to expand its research engine, develop personalized messaging for individual customers, and grow its engineering, go-to-market, operations, and customer experience teams.

What is OuterSignal?

OuterSignal helps brands understand their customers using data from commerce platforms and CRMs.

The platform uses public context to build detailed customer profiles and helps brands create segments, personalized campaigns, VIP alerts, and advertising audiences.

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Its AI agents can support marketing, acquisition, influencer partnerships, product, and merchandising teams by helping them understand and engage customers based on their individual profiles.

How Much Funding Has OuterSignal Raised?

OuterSignal has raised $22 million in its latest Series A funding round.

The source does not provide details of previous funding rounds or the company's total funding to date.

Who Invested in OuterSignal’s Series A?

The Series A was co-led by:

• Long Journey Ventures
• Abstract Ventures

Other participating investors include:

• BAM Ventures
• Top Shelf Ventures
• SuperAngel.Fund
• AME Cloud Ventures

The round also included angel investors and executives from OuterSignal’s customer base.

Why the Funding Matters

OuterSignal will use the new funding to deepen its research engine and develop more personalized customer communication.

The company also plans to expand its teams across engineering, go-to-market, operations, and customer experience.

Who founded OuterSignal?

OuterSignal was founded by Zach Zelner and Noah Friedman.

The source does not provide the company's headquarters.

"We built OuterSignal to solve the very problem I had running consumer businesses over the last 15 years," said Zach Zelner, co-founder and CEO of OuterSignal. "Generative AI finally makes truly 1:1 experiences possible, but only if you understand each person on the other end.

"OuterSignal's platform unlocks a new paradigm for agentic personalization. Their growth has been remarkable and we're proud to back them as they power delightful marketing and experiences for all consumer businesses," said Ramtin Naimi, Founder & General Partner, Abstract Ventures.

Market and Business Growth

OuterSignal said its customers have reported measurable improvements across retention, acquisition, conversion, and influencer marketing.

Brands using the platform include AG1, HexClad, Jones Road Beauty, True Classic, Jomashop, Lucy, Gratsi, and Magic Mind, among others.

The platform connects with a brand's commerce platform or CRM to build customer profiles and support personalized marketing and audience creation.

What Happens Next?

OuterSignal plans to expand its research and personalization capabilities while growing its team.

The company will focus on helping brands create more individualized customer messaging and use customer intelligence across marketing, acquisition, partnerships, and product operations.

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