Pennsylvania-Based Saothair Capital Partners Acquires FIFCO USA

Following the acquisition, the company will return to its former name, North American Breweries. The name change aims to reflect the strong regional heritage of its portfolio of brands.

Headquartered in Rochester, New York, North American Breweries is one of the leading beer producers in the U.S. The company brews, packages, markets, and sells beer and ready-to-drink beverages through an independent network of wholesalers.

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Its brand portfolio includes Labatt, Genesee, Seagram’s Escapes, Lipton Hard Iced Tea, and Bubly Wine Refresher. North American Breweries is also one of the largest providers of full-service contract brewing for beer and other alcoholic beverages in the U.S.

The company operates from the Genesee Brewery, one of the oldest and largest continuously operating breweries in the country, and employs more than 700 people. The facility includes a modern brewhouse, new filtration and fermentation equipment, a dedicated cold block facility, and a high-speed canning line.

"I couldn't be more excited about this next chapter for North American Breweries," said Rich Lozyniak, Co-founder and Operating Partner at Saothair and former CEO of NAB from 2009 to 2014. "Having led this business myself, I know firsthand what makes NAB special. I look forward to supporting Peter and the broader management team as they take the business forward into an exciting new chapter.

"We're thrilled to have Peter lead North American Breweries as CEO," said Kevin Madden, Co-founder, and Managing Partner at Saothair. "We're grateful to Heineken for making this opportunity possible and we're excited to be a part of the future of the company. Saothair is committed to providing the resources needed to make NAB a success."

About Saothair Capital Partners

Founded in 2019 by Kevin Madden and Richard Lozyniak, Saothair is a private investment firm focused on middle-market manufacturing and industrial businesses. The firm makes controlling equity investments in companies across a range of industries, including paper and packaging, plastics, metals processing, automotive, building products, healthcare products, and food and beverage.

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