PickleRage names Rich DeStasio as CEO to lead growth

Most recently, Rich DeStasio was Chief Marketing Officer at FASTer Way to Fat Loss. Before that, he served as Chief Operating Officer at Austin Fitness Group, a major Orangetheory Fitness franchise group. Earlier, he held leadership roles at Town Sports International and The Edge Fitness Clubs.

Rich DeStasio has over 25 years of experience in fitness, wellness, and franchising, with a strong record of growing multi-location businesses. His appointment comes as PickleRage expands across the country and strengthens its position in the fast growing indoor pickleball market.

Rich DeStasio is known for building systems that support growth and creating strong teams across large operations. At PickleRage, he will focus on expanding the franchise, improving operations and strengthening the brand as a top indoor pickleball destination.

PickleRage is growing quickly across major U.S. markets and plans to open more than 500 clubs in the next five years. Its model focuses on high-quality facilities, modern technology, and a strong community experience to offer top indoor pickleball.

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"Joining PickleRage at this stage of its growth is an exciting opportunity," said DeStasio. "The brand has built a strong foundation centered on community, quality, and experience. I look forward to working with the team, our franchise partners and investors to scale the business and bring this concept to more communities across the country."

David Smith, COO of PickleRage, said Rich DeStasio brings strong experience in operations, brand building, and franchise leadership. He added that DeStasio’s background in growing multi-location businesses and building strong teams will help the company expand into new markets and support its franchise partners.

About PickleRage

Founded in 2023 PickleRage is one of the fastest-growing indoor pickleball clubs in the U.S. It was started by pickleball enthusiasts who wanted dedicated indoor spaces where people could play year-round. The club offers a welcoming environment for both beginners and experienced players to play, connect and enjoy the game.

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