PUMA appoints Mark Langer as CFO

PUMA SE and Markus Neubrand have agreed that he will step down as CFO on April 30, 2026, and leave the company on September 30, 2026.

From May 1, 2026, PUMA SE’s Management Board will include Arthur Hoeld as CEO, Mark Langer as CFO, Maria Valdes as Chief Brand Officer, Matthias Baeumer as Chief Commercial Officer, and Andreas Hubert as Chief Operating Officer.

Mark Langer has more than 25 years of international experience in finance, strategy, and leadership. He has a strong track record of improving performance and building global consumer brands in listed companies. Most recently, he was CFO and board member at Douglas AG, where he led finance transformation initiatives to support profitable growth.

Before that, he spent over 17 years at HUGO BOSS AG, serving as CEO from 2016 to 2020 and CFO from 2010 to 2017, driving long-term revenue and earnings growth. He began his career at McKinsey & Company and Procter & Gamble.

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“I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands. His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth,“ said PUMA CEO Arthur Hoeld. “At the same time, I want to express our gratitude for Markus’s leadership and dedication during a pivotal period for the company – from supporting our strategic transformation to securing critical financing. His commitment to the brand and to the PUMA team has helped position us for long-term success. We wish him every success in his future endeavours.”

“I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help PUMA deliver its financial ambitions and further reinforce investor confidence,” adds Héloïse Temple-Boyer, Chair of the Supervisory Board. “On behalf of the Supervisory Board, we thank Markus for his dedication and his contribution to the company and wish him all the best for the future.”

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