Swiftly, the leading transit data platform, announced its acquisition of Hopthru. The move adds Hopthru’s industry-leading ridership data and analytics to Swiftly’s platform, giving agencies powerful ways to access, clean, monitor, and analyze ridership data for NTD reporting, service planning, scheduling, and more.
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The addition of Hopthru to the Swiftly platform extends this approach to ridership data, enabling agencies to report on ridership based on various sources of passenger count data: through an independent CAD/AVL vendor, a stand-alone APC system, or Swiftly’s APC Connector.
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“Hopthru enables transit agencies to understand the demand and travel patterns throughout their systems. Combining these insights with Swiftly’s transit data platform offers agencies a unique solution to improve service efficiency and provide a better passenger experience,” says Cole Calhoun, CEO at Hopthru. “We are thrilled to join Swiftly as the next step on our mission to help make public transportation the most compelling mode of urban travel.”
“We’re excited to see Swiftly acquire Hopthru to provide a holistic view of how transit service impacts riders,” says Katie Persons, Director of Service Planning at the North County Transit District. “Combining Swiftly’s transit data platform with Hopthru’s ridership data opens up new methods of analysis and decision-making to provide the best-possible passenger experience for our community.”
“Swiftly’s central focus has always been the transit rider experience – helping agencies better communicate with passengers and run reliable, efficient service. With Hopthru’s highly accurate ridership data and powerful analytics suite, we’re truly putting the rider at the heart of the Swiftly platform,” said Jonny Simkin, Swiftly’s Co-founder and CEO. “I’m excited about how our combined platforms can unlock incredible insights about the impact of service on ridership, as well as streamline NTD certification.”
Expanding access to new categories of transit data is a critical part of Swiftly’s mission to help cities move more efficiently. Together, Swiftly and Hopthru will streamline essential reporting and give the transit industry a completely new way to understand how network performance impacts communities.
About Swiftly
Swiftly is the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 160 transit agencies in 10 countries—including LA Metro, MARTA, SEPTA, and MBTA—rely on Swiftly to improve on-time performance by up to 40%, increase passenger information accuracy by up to 50%, and analyze transit data 90% faster. The result is better service reliability, increased ridership, and more efficient transit operations.
About Hopthru
Hopthru provides transit agencies with ridership analytics for data-driven decision-making. Agencies rely on Hopthru to enhance the quality and analysis of ridership data. Hopthru works with agencies including San Diego’s North County Transit District, the Kansas City Area Transportation Authority, and Prince George’s County The Bus. Hopthru was founded in 2016 and is based in Seattle, WA.
