AI Startup Zeta Global Appoints Leah Pope as Chief Marketing Officer 

As Chief Marketing Officer, Pope will lead Zeta’s global marketing team and oversee brand, product marketing, customer marketing, demand generation, and events. She will also help strengthen Zeta’s market position and support its enterprise growth.

Pope brings more than 20 years of experience in enterprise software marketing, including leadership roles at Salesforce Marketing Cloud and ActionIQ.

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Pope previously led marketing for Salesforce's marketing products, including Salesforce Marketing Cloud, Pardot, and ExactTarget. She later served as Chief Marketing Officer at ActionIQ, where she helped grow the company in customer data and AI.

Since joining Zeta Global in 2024, Dean has led its global communications strategy. As Chief Communications Officer, she will continue overseeing communications and the company's reputation.

“Zeta is entering a new chapter. We’ve built the data, the intelligence and the technology enterprises need to win in the AI era," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We’ve gone from ‘Zeta who?’ To ‘Why Zeta?’ Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth.

“Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth,” said Pope. "I’m excited to work with Zeta’s customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes.”

About Zeta Global

Founded in 2007 by David A. Steinberg and John Sculley, Zeta Global is an AI company that helps businesses turn their data into useful insights. Its Zeta Data Cloud and Athena AI-platform help companies make better decisions and improve customer engagement.

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