ASI Appoints Matt Gilliland Chief Product Officer

Gilliland will help lead the company’s development of AI-powered technology for businesses that create and sell branded merchandise.

Promotional products include branded items such as clothing, drinkware, bags, and tech accessories that companies use for marketing. ASI connects thousands of promotional product distributors and suppliers through ESP+, its technology platform for finding products, sourcing, creating presentations, preparing quotes, and placing orders.

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Gilliland brings more than 18 years of experience in product and technology, including 12 years at Zillow, where he most recently served as Vice President of Product.

At ASI, he will lead the product team, shape the future of ESP+, and develop AI-powered tools to help promotional product businesses create campaigns, sell branded products, and serve customers more efficiently.

At Zillow, Gilliland worked on technology for a large marketplace connecting real estate professionals, buyers, and sellers. At ASI, ESP+ connects distributors with more than 3,000 suppliers and offers access to over 1.2 million promotional products.

"Promo is moving too fast for incremental thinking," said ASI CEO Ashish Mittal. "Matt knows how to take complex technology and turn it into products people want to use every day. We're building the technology our members will need next and Matt is exactly the kind of leader who can help us get there faster."

"ASI has spent decades building something technology alone can't create: deep industry expertise, trusted relationships and a thriving community of distributors and suppliers," Gilliland said. "I'm excited to combine that foundation with modern technology that takes work off our members' plates and gives them more time for relationships, creativity and their customers."

About ASI

Founded in 1950, The Advertising Specialty Institute® (ASI) is a technology, marketing, and information company serving the $27.7 billion promotional products industry. ASI provides technology, research, news, education, and events to promotional product suppliers and distributors.

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