Brad Caldwell Appointed CEO of Optivate to Succeed Founder

Brad Caldwell brings strong experience in healthcare technology, go-to-market strategy and operations leadership. As CEO, he will focus on expanding Optivate’s platform, improving customer results, and driving innovation across it's products and services.

Optivate provides software and solutions specifically designed for ophthalmology practices to simplify operations and support care teams. Its offerings include EHR, practice management, revenue cycle management and patient engagement tools designed to improve workflows and patient care.

Known for its customer support and focus on eye care, Optivate helps providers reduce operational challenges, work more efficiently, and improve patient outcomes.

Under the leadership of Abdiel Marin, Optivate became a trusted partner for eye care providers by offering integrated solutions for electronic health records, practice management, revenue cycle management, and patient engagement.

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“I’m honored to step into the role of CEO at such a pivotal time for Optivate,” said Caldwell. “The company has built a strong foundation with a clear mission helping ophthalmology practices cut through complexity, and focus on delivering exceptional care. I am excited to work alongside this talented team to expand our impact further and continue delivering meaningful value to our customer's.”

“Leading Optivate has been an incredibly rewarding journey,” said Marin. “I am proud of what we have built and confident in Brads ability to take the company to the next level. I look forward to supporting the team in my continued role on the board and as a strategic advisor.”

About Optivate

Optivate is a platform built specifically for ophthalmology and eye care practices. It offers integrated tools for electronic health records, practice management, revenue cycle management and patient engagement to help simplify workflows, reduce administrative work and improve patient care.

The platform supports practices with reliable performance, operational efficiency and dedicated customer support, helping providers manage everything from routine visit's to more complex care needs while scaling with confidence.

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