Brami Raises $33M in Series B Funding Led by VMG Partners

The round also saw participation from La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures.

The company plans to use the funding to expand its operations and support continued product development.

BRAMI is inspired by the Italian tradition of using simple, high-quality ingredients. The company believes many American consumers are tired of fad diets and highly processed foods, especially products made with heavily engineered proteins. BRAMI promotes a more traditional approach to eating, focusing on simple, wholesome ingredients as a healthier way to support wellness.

BRAMI makes its pasta using two traditional ingredients: durum wheat semolina and lupini bean flour, both well-known staples of the Mediterranean diet. Lupini flour is easy to digest and adds a natural savory flavor that improves the pasta experience.

By combining these ingredients with the pasta-making expertise of BRAMI and its partner La Molisana, the company creates pasta with higher protein and fiber while maintaining the classic taste and texture of traditional Italian pasta.

BRAMI has seen strong demand from both consumers and retailers. The brand has been the fastest-growing national pasta brand in the U.S. for the past three years and is now sold in more than 4,000 stores nationwide, including Walmart, Target, Whole Foods Market, Safeway, Costco, and Sam's Club.

The company says repeat customer demand continues to drive growth, with product sales velocity increasing 58% year over year, growing faster than its retail distribution expansion.

"BRAMI has been able to redefine the category in part because of their high standard for real ingredients and artisan manufacturing integrity," says Wayne Wu, General Partner at VMG Partners. "The team at BRAMI is doing it the right way; they're meticulously focused on ingredients, process, and quality. That is hard to do as you grow. Much of what our funding supports will be ensuring those practices are maintained and invested in as the business scales."

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"Our ability to deliver such an uncompromisingly authentic and elevated healthy pasta, at a value that everyone can enjoy daily, would not have been possible without the incredible partnership and support of the Ferro family and their company La Molisana," says Gatti.

"Our goal is for Americans to reconsider their relationship with Italian cuisine, starting with pasta. Italians eat significantly more pasta than Americans, and yet consistently rank among the healthiest populations in the world," says BRAMI CEO and Founder Aaron Gatti. "The difference is in the quality. In Italy, ingredients are grown and selected with care, and food is savored, not engineered. BRAMI is redefining the US market with a healthy pasta that doesn't compromise on authentic quality, taste, and texture. At its core, BRAMI is about uncomplicating people's relationship with food, and getting back to the joy of a real meal with authentic ingredients."

About BRAMI

Founded in 2016 by Aaron Gatti and William Hicks, BRAMI brings traditional Italian flavors and simple food values to modern consumers. Made in Italy using traditional methods, its products are created with classic ingredients that provide high protein, high fiber, and great taste. The company believes food should be simple, nutritious, and enjoyable, and its mission is to bring the Italian style of eating and living to everyday life in America.

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