California-Based ServiceNow appoints Simon Mouyal as Chief Marketing Officer
Aug 4, 2026 | By Devin Jacobs

ServiceNow, the AI control tower for business reinvention, has appointed Simon Mouyal as its new Chief Marketing Officer, effective immediately.
SUMMARY
- ServiceNow appointed Simon Mouyal as its new Chief Marketing Officer (CMO), effective immediately.
- ServiceNow provides an AI-powered platform that helps businesses automate workflows, connect enterprise systems, and improve operations.
- As CMO, Mouyal will lead ServiceNow's global marketing and communications strategy, supporting the company's AI growth and strengthening its leadership in enterprise software and cybersecurity.
As Chief Marketing Officer, Simon Mouyal will lead ServiceNow's global marketing and communications team. He will report directly to CEO Bill McDermott and join the company's executive leadership team.
Simon Mouyal brings more than 25 years of marketing experience across SaaS, cybersecurity, and cloud technology. Most recently, he served as Chief Marketing Officer at Armis, where he helped grow the company's brand, expand into new markets, and drive customer adoption. He joins ServiceNow as the company continues to expand its AI business and strengthen its position in the enterprise software and cybersecurity market.
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Simon Mouyal is widely recognized for his leadership in marketing. He was named Corporate Marketer of the Year by the Association of National Advertisers and was also recognized as one of the world's 100 most innovative CMOs. He has strong experience in demand generation, product marketing, brand positioning, creating new market categories, and scaling marketing teams at global companies.
"Simon is a proven category leader who knows how to turn breakthrough innovation into market leadership," said Bill McDermott, Chairman and Chief Executive Officer of ServiceNow. "He combines deep expertise in cybersecurity with world-class storytelling to build iconic brands, showcase value, and supercharge demand.
"I've seen firsthand how enterprises are overwhelmed by a patchwork of applications and security tools stitched together but unable to discover, secure and govern the AI chaos," said Mouyal. "ServiceNow's unified AI Platform approach to orchestrating agentic workflows, with enterprise context and control, is fundamentally different. This is precisely what makes this moment so special – in this AI era, we’re focused on substance over hype, on proven value.
About ServiceNow
ServiceNow provides an AI platform that helps businesses automate work and improve operations. Its platform connects with different cloud services, AI models, and data sources to bring all business processes into one place. By connecting legacy systems, business applications, and AI tools, ServiceNow helps organizations work more efficiently and make faster decisions.
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