CapStone Holdings Appoints Jeff Genyk as Head of Sports Ventures

Genyk’s appointment strengthens CapStone’s leadership team as the company expands its presence in the sports industry. GameAbove Sports invests in teams, companies and sports initiatives while supporting athlete management, partnerships and youth development.

21X, formerly known as Structurely recently launched 21X SPORTS in partnership with GameAbove Sports. The platform aims to help organizations generate additional revenue from their existing fans and customers.

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Genyk holds an MBA from Western Michigan University and a master’s degree in education and social policy from Northwestern University. He also earned a bachelor’s degree in business administration from Bowling Green State University, where he played quarterback and punter.

Genyk has experience in business, college athletics and sports media. Before entering college coaching, he spent 10 years in the private sector. He later served as head football coach at Eastern Michigan University and held coaching and football operations roles at Northwestern University, the University of California, Berkeley, the University of Wisconsin and Vanderbilt University.

"Jeff brings a valuable combination of business experience, sports leadership and relationship-building skills," said Ashley Beal, chief of staff at CapStone. "He understands how to lead people, evaluate opportunities and work across organizations, making him a strong fit to help advance CapStone's sports ventures through GameAbove Sports and 21X SPORTS."

"I am thrilled to join CapStone and work with Keith Stone and the broader team," Genyk said. "CapStone has a proven record of building businesses and positively affecting communities. I look forward to bringing my experience across business, athletics and media to help develop opportunities throughout its sports portfolio."

About CapStone Holdings

Founded by Keith J. Stone, Heather Stone and Skyler Stone, CapStone Holdings Inc. is an investment firm that provides capital and strategic support to businesses in technology, fintech, real estate and sports. Its portfolio includes GameAbove and 21X. The company and its founders have invested across various industries for more than 35 years and also support philanthropic initiatives.

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