Cole Palmer Partners With Gopuff to Launch COLE’D

The partnership begins with the launch of COLE’D, a new line of premium ice product's available exclusively on Gopuff. The product line is designed to enhance everyday experiences and marks the first collaboration between Cole Palmer, and the instant commerce company.

While football remains his main focus COLE’D has been a project that Cole Palmer has been developing during his time away from the game. This summer has given him the opportunity to relax, recharge and spend more time building the brand, reflecting his growing interest in business, creativity, and engaging with fans beyond football.

Read More:Bruce Broussard and Karen Lynch joining Optura as Strategic Advisors

Known for his calm personality, confidence, and authenticity, Palmer has become one of football’s most popular young stars. Although he has partnered with several major global brands, COLE’D is different because it was created through a genuine connection with his supporters and is designed to bring them closer to the player off the pitch.

What began as a fan-created nickname celebrating Cole Palmer’s calmness under pressure grew into the popular “Cold Palmer” identity embraced by supporters around the world. What started as a celebration quickly became a movement and that movement has now inspired the launch of COLE’D, turning a fan driven idea into a product fans can enjoy.

COLE’D is also the first product Palmer has helped create from the ground up. He played an active role in developing the concept, creative direction, packaging, and content, making it a truly personal project.

The partnership brings together Cole Palmer’s famous “cold” celebration and his reputation for staying calm under pressure with a product used by millions of people every day. While ice is a common household item, the category has seen little innovation, creating an opportunity for Palmer and Gopuff to introduce new ideas, unique customer experiences, and a fresh approach to an everyday product.

“Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper. I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of,” said Palmer.

“Gopuff has become the platform where the world’s best athletes and creators come to do things differently, turning bold ideas into products our customers love,” said Yakir Gola, co-CEO and co-founder of Gopuff. “With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice. By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers.”

About Gopuff

Founded in 2013 by Yakir Gola and Rafael Ilishayev, Gopuff is a leading instant commerce company that offers more than 5,000 products for delivery in as little as 15 minutes. The company operates its own network of micro-fulfillment centers and uses proprietary technology and local logistics infrastructure to provide fast, reliable, and affordable delivery services to millions of customers across the United States and the United Kingdom.

Read More:NileBuilt® Acquisition Pursuit & Strategic Advisors