EECU Appoints Josh Brian as Executive Vice President, Chief Growth & Marketing Officer

He will join the executive leadership team and focus on growing membership, expanding into new markets, and strengthening the brand. Brian will also lead EECU’s strategic partnerships and other growth initiatives.

A longtime Texas financial leader, Brian has nearly 20 years of experience in credit unions and financial services. He has a strong track record of building successful teams, driving growth, and helping members improve their financial lives.

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Throughout his career, Brian has supported the credit union mission and worked to strengthen communities through financial education, workforce development, and strategic partnerships.

Most recently, Brian served as Chief Growth Officer at TDECU, where he led several growth and member-focused areas across the Houston and Dallas-Fort Worth markets.

His work included retail banking, mortgages, wealth and insurance, contact center operations, strategic partnerships, marketing, and community development.

"I am incredibly honored to join EECU and become part of an organization with such a strong history, culture, and commitment to its Members," Brian said. "I have spent my career believing that credit unions can be both mission-driven and growth-minded.

"Josh brings a unique combination of strategic leadership, operational experience, and a deep understanding of the credit union movement," said EECU President & CEO Lonnie Nicholson. "Throughout his career, he has demonstrated an ability to bring people together around a clear vision, translate strategy into results, and remain focused on the Members and communities credit unions exist to serve.

About EECU 

EECU is one of North Texas's largest locally owned financial institutions. It is a not for profit credit union that has served the region for more than 90 years. EECU offers a wide range of financial services, with convenient access through 5,000 Service Centers, 85,000 free ATMs, and 24/7 online and mobile banking.

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