equipifi Raises $34M in Series B Funding Led by Left Lane Capital

The company plans to use the funding to expand its partnerships with financial institutions, enhance its core product features and double its workforce, especially across product, and engineering teams.

Flexible payment options are now widely used by more than 82 million Americans, but third party fintech companies outside traditional banking relationships offer most. equipifi helps solve this by allowing consumers to split purchases into manageable payments directly through their existing bank or credit union.

The demand is growing quickly, with consumer use of bank-embedded flexible payments more than tripling over the past year. Research also shows that consumers prefer accessing these payment options through their primary financial institution and report higher satisfaction when they do.

equipifi was founded by a team with experience at financial institutions, who saw the growing gap between what consumers expected and what banks and credit unions could offer. That experience shapes the companys approach, with a strong focus on deep integration, reliable systems and a user experience that feels like a natural part of the customer’s banking relationship.

"BNPL has become the third pillar of how consumers pay alongside debit and credit, and that shift is permanent. Financial institutions are best positioned to own this space, and equipifi is building the network that will power them. With Left Lane's support, we're proud to help the industry meet this moment and define the next era of payments." – Bryce Deeney, Founder and CEO, equipifi.

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"We believe equipifi is building the defining network for flexible consumer payments across financial institutions. The team combines deep industry expertise with a clear vision for where installment lending is headed, and Left Lane is proud to partner with them." – Dan Ahrens, Managing Partner, Left Lane Capital.

About equipifi

Founded in 2021, by Bryce Deeney, equipifi is a fintech company that helps banks and credit unions offer flexible payment, and Buy Now, Pay Later services directly within their digital banking platforms. By integrating installment lending into trusted banking apps, equipifi helps financial institutions strengthen customer relationships, grow lending activity and stay competitive as consumer payment preferences evolve.

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