Hormel Foods Appoints Holly LaVallie as Vice President

In her new role, LaVallie will lead marketing initiatives to support brand growth across the company’s retail, foodservice and international businesses.

Her responsibilities will include brand strategy, customer experience, design and content, media and agency management, marketing technology, employee training and marketing performance.

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LaVallie returns to Hormel Foods after serving as Senior Vice President of Marketing, R&D, and PMO at Link Snacks. During her 19 years at Hormel Foods, she held several leadership roles across it's brands, and contributed to strategic planning and innovation.

LaVallie has more than 20 years of experience in the food and consumer goods industries, focusing on business growth, innovation and transformation. Most recently, she served as Senior Vice President of Marketing, R&D and PMO at Link Snacks, where she managed a multi-billion-dollar brand portfolio and led product launches from development to market.

"We are thrilled to welcome Holly back to Hormel Foods," John Ghingo, president and chief executive officer-elect, said. "She brings a unique combination of deep institutional knowledge, marketing expertise and proven leadership. Holly has a strong track record of building brands, developing talent and creating capabilities that help organizations grow.

About Hormel Foods

Founded in 1891, Hormel Foods Corporation is a global food company based in Austin, Minnesota, with annual revenue of more than $12 billion. Hormel Foods is part of the S&P 500 Index and the S&P 500 Dividend Aristocrats. The company has received recognition for its workplace culture, business practices, corporate responsibility and community service. Its brands include SPAM®, SKIPPY®, PLANTERS®, APPLEGATE®, JENNIE-O® and HORMEL® NATURAL CHOICE®, among others.

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