InterMedia Advertising® Appoints Derek Shipp as Vice President

The appointment reflects InterMedia Advertisings ongoing investment in experienced talent as it continues to grow its leadership team across performance marketing, strategic partnerships, technology and advanced advertising solutions.

In his new role, Derek Shipp will help lead strategic partnerships and support InterMedia Advertising’s growth across linear TV, digital media, connected TV (CTV), and emerging advertising channels.

He will work closely with the company’s leadership, analytics, and media teams to find new ways to improve campaign performance, enhance measurement and attribution, and deliver better results for clients.

Derek Shipp joins InterMedia Advertising with experience from leading media and advertising firms, including Juice Media, Media Design Group, and Horizon Media.

Throughout his career, he has helped brands navigate the changing media landscape across television, streaming, and digital channels. He is known for building strong partnerships, improving media efficiency, and helping advertisers achieve better results across multi-channel marketing campaigns.

"Derek is a transformational addition to our team," said Robert Yallen, President & CEO of InterMedia Group of Companies. "His understanding of today's converging media ecosystem, combined with his experience across performance, streaming, and brand strategy, makes him uniquely positioned to help our clients drive smarter, more efficient media investments. This is an important hire for InterMedia and one that we believe will have a meaningful impact across the industry."

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"We are thrilled to welcome Derek to InterMedia," said Lindsay Schultz, Senior Vice President, Media Director. "He brings an exceptional combination of partnership expertise, media strategy, and performance-driven thinking. Derek understands how to connect data, media and innovation in ways that create more efficient campaigns and stronger outcomes for clients. His experience gives him a unique perspective that will help accelerate our clients' continued growth."

"I am incredibly excited to join InterMedia at such a pivotal time for both the company and the industry," said Shipp. "InterMedia has built an impressive legacy rooted in performance, accountability and innovation. I look forward to helping strengthen strategic partnerships, enhance media efficiency for clients and contribute to the company's continued momentum and growth."

About InterMedia Advertising®

Founded in 1974, InterMedia Advertising is a fully integrated advertising, media, and marketing company with more than $1 billion in media spending. The company combines performance marketing with brand-building strategies and provides a full range of services, including media planning and buying, creative production, analytics, and marketing technology solutions.

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