KLIPY Raises $3.8M in Funding to Build the Expression Layer for GIFs

The company plans to use the funds to grow its product, engineering, and go-to-market teams. It also aims to expand to additional platforms and develop new monetization and creative tools for creators and content studios.

KLIPY’s “expression layer” is designed for the AI era, and nearly 10,000 developers and 40,000 creators already use it. Its API handles billions of requests every week.

Beyond content search and creation, KLIPY is also building tools to help monetize expressive media. Its contextual advertising features allow partner apps to generate new revenue while keeping control over content and ensuring a privacy-focused user experience.

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"People are expressing themselves through memes, GIFs, and short-form content more than ever, especially Gen Z and Gen Alpha," said KLIPY co-founder and CEO Givi Beridze. "This explosion in visual communication is only accelerating now that AI makes expression so quick and easy."

"While internet culture moves at lightning speed, memes, for example, possess surprising staying power," Beridze continued. "They take on cultural meaning, and brands are realizing that they are an authentic way to join the conversation and keep their franchises relevant."

"At Tenor, we created the largest GIF-sharing platform and pioneered the very first sponsored GIF," said KLIPY co-founder and board member Frank Nawabi. "Now, KLIPY is building a next-generation 'expression layer' for the AI era that combines search, AI, and monetization into a unified API platform, with tools for content rights holders and creators to distribute and manage short-form media at scale."

"BeReal is all about authentic expression, and KLIPY helps our users express themselves in fun, engaging, and creative ways," said Jérémie Colin, BeReal. "Their platform is purpose-built for the next generation of social connection, and the migration was quick and easy."

"The way people communicate online is changing rapidly, driven by AI," said Jonathan Silber, co-founder and director of Google's AI Futures Fund. "Increasingly, people want to be active co-creators of content, not passive consumers. KLIPY is building the intelligent, trusted expression layer that the next generation of apps will rely on, and we're thrilled to back a team that deeply understands this space at scale."

About KLIPY

Founded in 2022 by Givi Beridze, Frank Nawabi, and Waska Chaduneli, KLIPY is an API platform for expressive media. It helps apps integrate GIFs, stickers, clips, and AI tools into their products. The company also provides developer infrastructure, creator tools and monetization solutions built for the next-generation of digital communication.

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