RAD Amplify Appoints John King as Senior Vice President

King will oversee the company’s brand strategy, content marketing, demand generation, communications and sales support efforts, working closely with enterprise customers, agencies and strategic partners.

The appointment comes as more brands increase their spending on creator marketing and look for measurable business results. RAD Amplify uses an AI-powered intelligence platform to identify emerging consumer trends within online communities and connect brands with creators who are most likely to drive strong performance.

John King is an award-winning marketing executive with more than 15 years of experience building and scaling high-growth companies at the intersection of technology, branding, and business.

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He was one of the first ten employees at SparkCognition, where he helped build the marketing organization behind Texas’ first AI unicorn. He also served as CMO of Goods & Services, one of the fastest-growing agencies recognized by Adweek and Inc. He founded Actualize Agency, where he advised growth-stage companies on branding, fundraising, and go-to-market strategy.

Most recently, he led marketing at WorldQuant Foundry, managing go-to-market efforts across a portfolio of AI and technology ventures. He is also a Cannes Lions CMO Accelerator and Adweek Executive Mentorship alumnus, an Austin Under 40 Award winner, and an Austin Business Journal Who’s Who honoree.

"Marketing has entered an era where culture moves faster than traditional planning cycles," said King. "RAD Amplify is built for that reality — helping brands understand what audiences care about right now which creators are shaping those conversations and how to turn that intelligence into programs that drive measurable growth. This is the category I want to build."

"Creator marketing is moving from campaign execution to business infrastructure," said Rick Song, CEO of RAD Amplify. "Brands need to know what audiences care about, who is shaping that demand, and how to act before the moment passes. John has built marketing organizations at exactly this kind of category inflection - in AI, in agency growth, in enterprise technology - and that's what RAD Amplify needs as we scale our next phase."

About RAD Amplify

Founded in 2018 by Jeremy Barnett and Bradley Silver, RAD Amplify is an AI-powered creator intelligence platform that works with Fortune 1000 brands and global agencies. Its platform detects emerging consumer demand within online micro-communities and identifies creators who are most likely to perform, helping brands act on trends before competitors do. RAD Amplify is an enterprise managed services subsidiary of RAD Intel, based in Los Angeles and backed by multiple Fidelity funds.

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