Legacy Retreat and Model Y Redesign Drive Tesla’s US EV Surge

In a post on X, the Future Fund co-founder pointed to companies such as Ford, General Motors, and Honda cutting back on EV plans to reduce losses. He also highlighted Fords decision to stop the F-150 Lightning, and Tesla’s Model Y Juniper launch in early 2025.

Black said Teslas Full Self Driving (FSD) technology has not played a major role in the company’s market share gains. He believes promoting FSD more widely could further strengthen Teslas position.

Through August 2026, Teslas U.S. sales were down 2% year to date, while overall US EV sales had fallen 30%.

Black said traditional automakers reduced their EV investments in 2025 to cut losses. He pointed to companies such as Ford, General Motors, and Honda scaling back their electric vehicle plans.

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He also said Tesla’s full redesign of the Model Y in early 2025 helped increase its market share. The updated Model Y, known as Juniper, was the first major redesign since the model was launched in 2020.

Black also highlighted Ford’s decision to end production of the F-150 Lightning electric pickup as part of the wider pullback by traditional automakers from the EV market.

Black said Tesla’s US sales were down 2% year-to-date through August 2026, compared with a 16% decline for Tesla globally and a 30% drop in overall US EV sales.

He also said Teslas Full Self Driving (FSD) system has not contributed to its market share gains, arguing that the technology is still not widely known outside Tesla supporters.

Black believes Tesla could increase its US EV and overall market share by advertising FSD more actively. He has also urged the company to invest more in marketing instead of relying mainly on CEO Elon Musks public profile.

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