Maple and TRAY Partner to Bring Voice AI to Restaurants

Maple connects directly to TRAY’s POS system and automatically pulls menu details like items, add-ons, prices, and availability, allowing restaurants to start quickly with accurate order taking from the first call.

Maple integrates directly with TRAY, so phone orders go straight into the system and are sent to kitchen displays and printers instantly, while menu updates sync automatically in real time; it also supports multi-location management with centralized reporting, answers every call at any time—including peak hours, after closing, and holidays—and helps customers with reservations, catering requests, hours, directions, and common questions.

Many American restaurants miss about one in three calls during busy hours, leading to billions in lost revenue each year, and hiring more staff hasn’t fully solved the issue—especially for brands with many locations—so the integration between TRAY and Maple helps capture those missed orders while allowing staff to focus on in-person customers. Since launching in December 2023, Maple has handled over 1 million calls and resolved 96% of them without human help.

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"We're always looking for technology partners that help our restaurant clients run better and grow faster," said Peter Kellis, CEO of TRAY. "Maple's AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That's the kind of innovation our enterprise clients are asking for."

"When a restaurant group is operating at scale, every unanswered call is a missed ticket," said Aidan Chau, CEO and Founder of Maple. "This integration with TRAY lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one."

About TRAY

Founded in 2013 by Peter Kellis, TRAY provides cloud-based POS systems for the hospitality industry, helping businesses run more efficiently, increase revenue, and improve the customer experience. A wide range of businesses, including full-service and quick-service restaurants and family entertainment centers, use its system.

About Maple

Founded in 2023, by Aidan Chau, Maple is a voice AI platform that provides 24/7 phone answering for restaurants, and local businesses, handling orders, reservations, and delivery questions. Since launching in December 2023, it has grown to serve over 2,500 merchants, integrates with major POS systems, partners with restaurant tech platforms, is based in New York City and aims to ensure no restaurant ever misses a customer call.

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