Media Production L1VE Announces Partnership with ATP Media

The agreement runs from October 1, 2026, to December 31, 2028. L1VE will receive global immersive live rights along with access to highlights and replays, across nine ATP Masters 1000 tournaments, the Nitto ATP Finals and ATP 500 and ATP 250 events.

The partnership will begin with the Rolex Shanghai Masters in October 2026. Three ATP events will be produced during the 2026 season, with the full rollout planned from 2027.

L1VE will produce each event in stereoscopic 360° 3D, and 14K, using cameras placed at different positions inside the venue including the centre baseline and a coaching pod.

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The company will combine these camera feeds in real time to create a single live immersive experience. It's delivery system is designed to let viewers around the world watch the action at the same time with minimal delay.

L1VE calls the experience “Social Presence,” which allows fans to feel like they are sitting courtside with a selected group of other ticket holders. They can see, hear and react to the action together in real time.

Fans can buy access through a free account on l1ve.com. A day pass includes all centre court matches that day, while a tournament pass provides access to the full event.

The partnership follows L1VEs live productions during the 2026 season, including ATP Masters 1000 events in Miami, Madrid and Rome, as well as the ATP 250 event in Stuttgart.

Holger Hansen, Co-Founder and CEO, L1VE, said, “We founded L1VE so that being at the biggest matches would no longer depend on where you live or whether a seat was available. Social Presence is not a better way to watch tennis, it is the match itself, lived from inside the venue with the people you choose.

Tom Bullock, Chief Operating Officer, ATP Media, said, “Immersive is a genuinely new way for audiences to experience our events and it sits alongside our broadcast, and streaming distribution rather than competing with it. Working with L1VE allows us to extend the reach of ATP Tour tennis to fans who cannot be in the stadium, while protecting the production quality and the integrity of the sport that our partners expect.”

About L1VE

Founded in 2024 by Holger Hansen, L1VE is the company behind Social Presence, a ticketed experience that lets fans enjoy live sports and music events together from anywhere. The company has it's own technology platform and direct to fan service for delivering immersive live experiences. L1VE has also created a new type of media rights called immersive live rights alongside traditional broadcast and streaming rights.

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