MOSH Raises $13M in Series A Funding Led by Main Street Advisors

The company plans to use the funds to grow its operations and continue developing its products.

MOSH has launched a new high-protein bar with 20 grams of protein, creatine, and its signature brain blend, and as the brand continues to grow, it is now available in over 2,000 U.S. retail stores with strong momentum expected to triple its retail presence in 2026, including an upcoming launch at Target, as it focuses on nutrition products designed to support brain health.

The funding comes at an important time for brain health nutrition. The U.S. brain health supplement market is expected to grow from $3.56 billion in 2024 to $6.80 billion by 2030, while high-protein bars remain one of the fastest-growing categories.

However, despite a strong interest in brain health, most people still lack knowledge about how to support it. MOSH was created to address this gap by building a new category of brain-focused nutrition products in a market traditionally centered on protein and energy bars.

Read More:Options Technology Appoints Larry Leibowitz as Chairman of The Board

"When I co-founded MOSH, my hope was simple. I want to give people something delicious and genuinely nourishing that inspires them to take care of their brain, not just for today, but for the future," said Maria Shriver, co-founder of MOSH, founder of the Women's Alzheimer's Movement at Cleveland Clinic, award-winning journalist, and eight-time New York Times bestselling author.

"Every three seconds, someone in the world develops Alzheimer's dementia, and two out of three of them are women. With every MOSH bar sold, we direct a portion of the proceeds to fund Alzheimer's research and women's brain health, having raised more than $400,000 and funded three research grants to date. This is a recognition that millions of people are hungry for nutrition that supports brain health, and that MOSH is leading the way, "Said Maria Shriver, co-founder of MOSH."

"Our generation is rethinking what it means to take care of ourselves. You build the habits now that carry you forward," said Patrick Schwarzenegger, co-founder of MOSH. "This Series A round puts MOSH on shelves at scale across national grocery stores and delivers category-first innovation like MOSH High Protein."

"Scaling a consumer brand is fundamentally an execution story," said Jeff Gamsey, President of MOSH. "Over the last two years, we've built out the team, the supply chain, and the playbook to vault MOSH from breakout brand to a category-defining, durably profitable business."

"It's not often you see a brand carve out real white space in a category as crowded as nutrition, but MOSH has done that while building a brand people genuinely love," said Paul Wachter, Founder and Chief Executive Officer at Main Street Advisors. "Maria and Patrick are tapping into a major shift in how people think about brain health, and we're proud to partner with them as they continue to grow."

About MOSH

Founded in 2020 by Maria Shriver and Patrick Schwarzenegger, MOSH was created to promote brain health after the founders experienced a loved one’s battle with Alzheimer’s, and the company combines cognitive and physical nutrition through protein bars that include ingredients like Cognizin® Citicoline, lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3, while also supporting brain health education and Alzheimer’s research through contributions to The Women's Alzheimer's Movement at Cleveland Clinic, with products sold online and through major retailers including Sprouts, Target, Albertsons, Kroger, and HEB.

Read More:InstaSwitch Raises $4.7M in Seed Funding Led by Chicago Ventures