Olay taps Kelly Rowland as New Brand Ambassador

The campaign highlights Rowland’s busy routine, including travel, rehearsals, late nights, and her upcoming solo music projects.

At the centre of the collection is Olay Super Serum, which the brand calls its most awarded serum. The range also includes the new Super Body Oil and a limited-edition Super Serum Glow Remix Body Wash, available exclusively at Walmart.

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The products follow Olay’s 5-in-1 approach, combining ingredients designed to hydrate, smooth, and refresh the skin.

Earlier this summer, Olay also partnered with Brenda Song as a brand ambassador for the U.S. launch of Olay Science Cell Repair.

"My life is always moving, so I like to keep my routine simple," added Rowland. "Olay Super Serum is an easy choice for me because it gives my skin a natural-looking glow without adding extra steps. It has become one of those products I can count on in my daily routine.

"Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care," said Gwynedd Davis, brand vice president of North American skincare, Procter & Gamble, the parent of Olay.

"That makes her a natural partner for the Olay Super Collection. Women lead incredibly full lives, and Kelly is no exception. The demands of packed days can take a toll on skin, but it does not have to look that way. Olay's Super Collection helps skin bounce back while fitting easily into an existing routine.

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