Plot Raises $10M in Seed Funding Led by XYZ Venture Capital

The round also saw participation from Seven Seven Six and Acme Capital.

The company plans to use the funding to expand its engineering team, strengthen its platform infrastructure, and speed up the launch of automated creator discovery and advanced consumer research tools.

Since launching its video intelligence platform in 2024, Plot has developed an AI-powered system that helps brands understand what consumers are saying and doing across social video platforms.

The platform analyzes hundreds of millions of videos, uncovering untagged brand mentions that traditional social listening tools often miss. It helps companies identify consumer trends, discover creators, and gain insights faster, allowing marketing teams to make decisions in minutes instead of weeks.

The funding comes after strong adoption of Plot by enterprise customers. Companies use the platform to identify their most engaged communities, discover loyal customers, and measure audience engagement across social video channels.

Earlier this year, Plot introduced campaign tracking tools that help marketing teams monitor how branded content performs online. The platform can track creators and campaign activity even when brands are not directly tagged, giving companies deeper visibility into campaign results. Plot's customers are already using these tools.

In just 18 months, Plot increased its annual recurring revenue by 3.8 times year over year and achieved a 132% net revenue retention rate, driven largely by inbound customer demand. Its customers span industries including beauty, fashion, food and beverage, financial services, technology, and sports. The platform is used by a wide range of brands, including Intuit, Mastercard, P.F. Chang's, Starface, Hourglass, and Warby Parker, showing that demand extends well beyond traditional influencer marketing companies.

"It's rare to find a team that has both the technical depth to build something this sophisticated and the marketing intuition to know exactly why it matters to their customer," said Dustin Moring, General Partner at Mischief. "The video intelligence layer that Plot has built gives brands a way to understand what's happening inside social video at scale, unlocking marketing possibilities that weren't previously possible. That's what makes the agentic layer so exciting: it's not just insights from rich video signals, but now a platform that can act on them."

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"Since using Plot, I've been seeing a 30 percent to 50 percent lift in user-generated content that features our products but does not tag us. This is a big deal because brands like us rely on engaging with our advocates directly," said Toto Haba, SVP, Global Marketing and Communications at Benefit Cosmetics. "I'm buzzing with the possibilities for engaging in conversations that are 'hidden' to us today. Things like 'benefit brow services experiences' aren't something that gets tagged. Plot lets you break out of your For You Page (FYP)."

"The world has moved to video, but existing marketing tech platforms haven't kept up. Brands spend millions on influencer and marketing campaigns without knowing who's posting, when, or what's landing. We spent a year and a half building video intelligence infrastructure that provides full context from video and gives brands a complete picture of who's talking about their brand or using their products without any tagging required," said Megan Duong, Co-founder and CEO of Plot. "The market response proved the gap was real, with every marketing team wanting access but doing most of the work manually."

About Plot

Founded in 2021 by Megan Duong and Phuoc (Ethan) Phan, Plot is a social listening platform built for the video-first era. The company analyzes millions of social videos each day, helping brands understand how consumers talk about, and use their products, even when the brand is not tagged. Plot offers AI powered tools for campaign tracking, video-based social listening, creator discovery, and consumer research, giving marketing teams deeper insights into customer behavior and trends across social media.

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